We sit down with Sue McCarron, founder of McCarron Home Care, one of West Houston’s most trusted and award‑winning in‑home caregiving companies. Sue shares the personal beginnings that sparked her passion for caregiving, the values that shaped her company’s culture, and the mission that continues to guide her team as they support families through some of life’s most vulnerable moments.From building a caregiving model rooted in compassion and dignity to navigating the realities of running a purpose‑driven business, Sue offers insight, wisdom, and heart. Whether you’re a business owner, a caregiver, or someone who appreciates stories of leadership grounded in service, this conversation will inspire you.Listen in as we explore:• Sue’s early experiences and what led her into caregiving• The philosophy behind McCarron Home Care’s award‑winning approach• How her team supports seniors and families across West Houston• What it takes to build a mission‑driven, people‑first companyThis is a powerful look at what happens when passion meets purpose—and how one leader is raising the standard for home care in our community.CHECK OUT MCCARRON HOME CARE AT:https://mccarronhomecare.com

Podcasting isn’t just about creating content — it’s about building authority and amplifying your brand’s voice. In this episode of the CDG BizCast, host Christian Gonzales (Owner of Creativity Design Group, Houston, Texas) sits down with Sarah Smith, CEO of Speakerbox Media — a nationwide podcasting studio and production headquartered based in Houston, Texas.

Speakerbox Media works with brands of all sorts, from startups to Fortune 100 companies, delivering both video and audio podcast production that helps businesses showcase expertise, connect with audiences, and boost credibility.Sarah also co‑hosts the Owned & Earned podcast, where bold brands share the real stories behind owning their authority and earning their influence. In this conversation, she shares insights on how small businesses can leverage podcasting as a powerful marketing tool, plus her own inspiring journey as an entrepreneur leading one of the industry’s most respected agencies.👉 Learn more about Speakerbox Media: https://speakerboxmedia.com👉 Subscribe to Owned & Earned: ⁨https://youtube.com/@OwnedEarned⁩

Does your team struggle to feel engaged in their projects? It may be because they have a lack of ownership in their work. Managers, you should be encouraging your team members to take strong ownership of their work. Foster a strong sense of ownership by giving them the ability to make their own decisions, and avoid micromanaging. Every project should be OURS (as a team), not MINE (as a leader who owns the project and is simply telling their subordinates what to do). Dr. Matthew F. Wilson, owner of the Ownership Academy and author of Ownership Unlocked: 4 Principles to Build Self-Driven Teams That Take Initiative, Innovate, and Win, joins us to discuss why it is important for leaders to reconsider their strategies when it comes to encouraging their team members to take the lead.

Today's guest is a photographer who doesn't just take beautiful photos, she captures life's best memories so they can last a lifetime! We interview Ashley Marie of Memories by Ashley Marie Photography to discuss how her passion for photography led to her journey as an entrepreneur, as well as some advice for other business owners out there ready to take on the world!

CHECK OUT MEMORIES BY ASHLEY MARIE PHOTOGRAPHY:https://memoriesbyashleymarie.com

(FROM A NON-POLITICAL, STRICTLY BUSINESS PERSPECTIVE & RECORDED BEFORE THEY REVERTED BACK TO THEIR OLD LOGO). We discuss the situation regarding Cracker Barrel's new logo, the surrounding backlash towards it and how the business world can learn from this fiasco. Why was Cracker Barrel's new logo hotly disliked among the public? We answer this question in great detail and explain the importance of thinking before making drastic changes in business. Former marketing research recruiter Allan Stuckey joins us to discuss.

In this episode of our Business Sins Subseries, we cover a sin that is all too common: deceptive advertising. This sin is one of the worst practices any company can engage in, as it tricks innocent customers into making purchases they don't want or need. In general, using deceptive advertising (ads with false claims, charging extra unexpected costs, using Photoshopped pictures, pushing unrealistic claims, etc.) causes consumers to make purchases under false pretenses. Companies are stealing consumers' money and crushing their hopes every day with lies, and we discuss why being deceitful to customers should be avoided at all costs! CDG BizCast United Kingdom panelist Sara Russell joins us to discuss.

As a business owner, have you ever felt that the wrong prospects were always contacting you to inquire about services? The ones who didn't align with your company's values or were always huge takers? These clients are the ones that are always anxiety-inducing and often take up much of our time with zero to no reward for working with them. Trish Saemann of Go Beyond SEO and host of the Breaking Even Better Podcast joins us to discuss her new book "Get More Clients You Love" which discusses this common problem business owners of all sorts face. We discuss some tips to help business owners only attract the clients that they want to deal with, as well as some tips to help you handle current problematic clients professionally and respectfully.

SUBSCRIBE TO THE BREAKING EVEN BETTER PODCAST:https://www.youtube.com/ ⁨@BreakingEvenBetter⁩

BUY "GET MORE CLIENTS YOU LOVE" ON AMAZON:https://a.co/d/62wxZp6

CHECK OUT RELAY BANK:https://relayfi.com/affiliates

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We continue our discussion about the cyberattacks on three major United Kingdom retail chains, as discussed previously in Episode 83. Our UK panelist Sara Russell joins us to discuss how Marks & Spencer, Co-op & Harrods were affected after being brought down by a suspicious group known as DragonForce. We also cover some basic tips to help businesses, organizations and consumers protect themselves from becoming victims of a cyber attack.