CCO at SBS - Raouf Mhenni

"Listening to clients is key. In our world, we tend to make a lot of assumptions — we think we know what they want. But it’s not about thinking; it’s about asking. It’s like any relationship, even with your partner. Sometimes, you just have to ask directly: Are you happy? Unhappy? Clients will usually tell you. And when they do, you can address it."

From Africa to Europe, Raouf brings over 30 years of experience in the software industry — and a fresh perspective on finance as CCO at SBS.

When he took on the role, his financial knowledge didn’t go beyond his monthly bank statement. Four years later, he’s not only passionate about the sector, but deeply committed to making financial services a force for good.

In this episode, Raouf shares how he keeps clients happy, his bold vision for financial inclusion, and why it matters to him that everyone — especially the unbanked — has equal access to money. Because, for Raouf, finance should help improve lives.

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