Byron Lazine sits down with Compass President of Growth Rory Golod to unpack the real story behind Compass’ three-phase strategy, whether or not Zillow’s behavior is monopolistic, and what Golod believes the industry gets wrong about private exclusives. They cover the controversy around Compass’ Listing Book, the notorious internal email, and why Golod believes the fight with Zillow is bigger than Compass.𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamxBAM BBQ: https://bambbq.live/ BAM Camp AZ: https://bamcamp.live/ Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Connect with Byron Lazine: https://www.instagram.com/byronlazine/Connect with Rory Golod: https://www.instagram.com/rorygolod/ Timestamps:00:00–02:34 Intro04:24 The real story behind the Compass Listing Book08:28 Rory explains the two rules for accessing Compass private listings12:10 Platform rules and how YouTube is similar to & different from the MLS or Zillow17:15 “Is Zillow a monopoly, or is it just the biggest brand?”20:41 “The 3-Phase Marketing plan is important to Compass, but why should everyone care?”25:06 “Everyone does not HAVE to use Zillow…”27:59 Byron asks Rory, “How do the UK and Australia markets better serve clients?”30:10 What would be a better model for the U.S.? (paid portals? pre-CCP?)31:50 “If you’re a buyer in a world where everybody goes private exclusives, what do you do?”38:10 The famous LinkedIn post (Nearly left $100K on the table)44:22 The Ricky Carruth pod interview: Rory’s comments highlighted by James Dwiggins01:14:21 “The beauty of Compass is…”01:15:31 “What’s something you know about Robert Reffkin that nobody knows about him?”01:20:43 “The better the agent, the more they love their clients.”———BAM PARTNERS𝐌𝐨𝐬𝐚𝐢𝐤 is the premier client experience platform, picking up where CRMs leave off, spanning search, transaction management, and client retention. It’s everything you need to showcase your value, build client loyalty and drive referrals. BAMx members now receive Mosaik as part of their membership! One-time activation fee applies. Access is limited by market: https://www.skool.com/bamx/classroom/387ce2ae?md=3f3235450b3a4b8ca93413310d85a799 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞.𝐜𝐨𝐦 puts you in control of your online presence with AI-powered tools that boost visibility, track competitors, and help you climb Google search ranks. Manage it all from one platform—and start ranking higher today → https://app.experience.com/boost-visibility-for-real-estate-business?utm_source=bam&utm_medium=promotional&utm_campaign=marketing 𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com (Or join BAMx and get access for free! → https:​/​/www​.skool​.com​/bamx )𝐙𝐢𝐥𝐥𝐨𝐰 𝐒𝐡𝐨𝐰𝐜𝐚𝐬𝐞: Say hello to Zillow Showcase. Highlight your best to sellers and outshine competitors with its design to not exceed 10% of listings in your market. https://grow.zillow.com/showcase 𝐕𝐮𝐥𝐜𝐚𝐧𝟕: The most accurate, powerful, and effective real estate seller lead generation resource to build your business. GET STARTED TODAY → https://www.vulcan7.com/bam/𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/ ———#ByronLazine #BAMinterview #RoryGolod

Byron Lazine sits down with Dermot Buffini of Buffini & Company, to discuss leadership, resilience, and the coaching philosophy behind one of real estate’s most respected brands. With 25 years at the helm, Dermot shares how the company has trained 7,500 brokerages, why all their coaches are full-time salaried employees, and how emotional sobriety is the key to momentum. 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamxBAM BBQ: https://bambbq.live/ BAM Camp AZ: https://bamcamp.live/ Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Connect with Byron Lazine: https://www.instagram.com/byronlazine/Connect with Dermot Buffini: https://www.instagram.com/curious_ceo/ Timestamps:03:51 Buffini & Company’s core beliefs and values08:51 The “referral flywheel” business vs the Zillow-Rocket “firehose’10:01 The rise of AI and trust in RE: “A trusted source is going to be more valuable than ever.”11:18 “People are drowning in information but starving for truth.”13:35 Being a professional means sometimes telling clients not to list. 14:30 Byron’s market timing data and the best time to sell16:18 Byron’s personal story: bankruptcy to business rebirth17:16 What’s the next step an agent can take right now to get into momentum?18:47 “Even a turkey can fly in a hurricane.” 19:51 Planting seeds during hard seasons and gaining market share22:07 “The best thing you can do to overcome apathy is bring meaning to your life/business.”24:36 Byron’s “contract with self” to stay disciplined and focused51:51 The shift to creating more content and building visibility———BAM PARTNERS𝐌𝐨𝐬𝐚𝐢𝐤 is the premier client experience platform, picking up where CRMs leave off, spanning search, transaction management, and client retention. It’s everything you need to showcase your value, build client loyalty and drive referrals. BAMx members now receive Mosaik as part of their membership! One-time activation fee applies. Access is limited by market: https://www.skool.com/bamx/classroom/387ce2ae?md=3f3235450b3a4b8ca93413310d85a799 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞.𝐜𝐨𝐦 puts you in control of your online presence with AI-powered tools that boost visibility, track competitors, and help you climb Google search ranks. Manage it all from one platform—and start ranking higher today → https://bit.ly/experience-resource 𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com (Or join BAMx and get access for free! → https:​/​/www​.skool​.com​/bamx )𝐙𝐢𝐥𝐥𝐨𝐰 𝐒𝐡𝐨𝐰𝐜𝐚𝐬𝐞: Say hello to Zillow Showcase. Highlight your best to sellers and outshine competitors with its design to not exceed 10% of listings in your market. https://grow.zillow.com/showcase 𝐕𝐮𝐥𝐜𝐚𝐧𝟕: The most accurate, powerful, and effective real estate seller lead generation resource to build your business. GET STARTED TODAY → https://www.vulcan7.com/bam/𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/ ———#ByronLazine #BAMinterview #DermotBuffini

Byron Lazine sits down with Craig McClelland to break down what’s killing the middle brokerage, why agents aren’t the center of the transaction, and how top funnel platforms like Zillow are shaping consumer choice. They also cover referral fee metrics no one talks about, the real value of a brokerage acquisition, and how Craig’s hyperlocal company, Local Realty, is redefining identity and culture in real estate.

𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟

𝐁𝐀𝐌𝐱: https://www.skool.com/bamx

BAM BBQ: https://bambbq.live/ BAM Camp AZ: https://bamcamp.live/ Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Connect with Byron Lazine: https://www.instagram.com/byronlazine/Connect with Craig McClelland: https://www.linkedin.com/in/craigatlanta/

Timestamps:04:34 Why the agent is not the center of the transaction07:01 Can agents still build a business off referrals?08:18 How many consumers actually trigger a referral fee?11:53 Why are agents still emotionally triggered by companies like Zillow?13:55 What happens to the middle brokerage?17:34. “How should an agent value a book in acquisition mode over the next couple years?”20:39 Brokerages need to be laser-focused on doing 1-2 things extremely well. 21:30 Customer survey: “Less than 10% could tell us who the agent was. And less than 5% could tell us the brokerage company.”22:44 Do buyer agency contracts even mean anything anymore?24:17 What’s the going multiple right now on an office acquisition?26:48 “Walk me through your model for Local Realty.”29:55 Why Local Realty’s target price point is in the $400K-500K range30:36 Rayse creates an ecosystem. And the customer is at the center.———BAM PARTNERS𝐌𝐨𝐬𝐚𝐢𝐤 is the premier client experience platform, picking up where CRMs leave off, spanning search, transaction management, and client retention. It’s everything you need to showcase your value, build client loyalty and drive referrals. Limited subscriptions available → https://mosaikapp.typeform.com/to/Zt0nGFvh 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞.𝐜𝐨𝐦 puts you in control of your online presence with AI-powered tools that boost visibility, track competitors, and help you climb Google search ranks. Manage it all from one platform—and start ranking higher today → https://bit.ly/experience-resource 𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com (Or join BAMx and get access for free! → https: / /www .skool .com /bamx )𝐕𝐮𝐥𝐜𝐚𝐧𝟕: The most accurate, powerful, and effective real estate seller lead generation resource to build your business. GET STARTED TODAY → https://www.vulcan7.com/bam/𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/ ———#ByronLazine #zillow #brokerage