Buzzing about Melrose Plaza

On today's Buzz4Good creator Michael Hemphill buzzes about Melrose Plaza, Roanoke, Virginia’s new neighborhood center, which held its grand opening on July 31. The project, which began as a community conversation and research study, is now a transformative community initiative led by the nonprofit Goodwill Industries of the Valleys.

Hundreds of people from across the Commonwealth of Virginia helped cut the ribbon to the one-of-a-kind Melrose Plaza, which includes a wellness center, grocery store, cafe, adult high school, bank, public library and African-American history museum. Its mission is to revitalize a once-prosperous Black community decimated by urban renewal.

Listen to the inspiring leaders who have brought Melrose Plaza to life.

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The United States has more than 1.5 million nonprofits — from homeless shelters, food banks and rescue squads to children’s choirs, science museums and animal refuges — that employ one out of every 10 Americans. Like any company, nonprofits have salaries and bills to pay, a budget to balance. They require money. And if enough people don’t know about them, don’t believe in them, don’t support them — in short, if they lack BUZZ — they suffer and die.