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What would you do if someone offered you $100 million for your podcast?

In this episode, we dive into Steven Bartlett’s recent disclosure that he turned down not one, but two massive podcasting deals — including a $100M offer. Why? Because they came with strings attached: platform exclusivity, ad overload, and a loss of creative control.

We discuss why prioritizing your listeners, values, and long-term vision might be worth more than the biggest paycheck. Plus, we hear the drawbacks of video podcasting through perspectives of reluctant celebrity podcasters.

Mentioned in this episode:

• The Only Men Allowed to Podcast Are Tween Boys
• The Diary of a CEO Turned Down $100M Podcast Deal
• Smartless: Maria Shriver
• Office Ladies: Webisodes: The Podcast & The Office Ladies Podcast Pilot
• The Compassion of Sound

Sound-off question: What is the strangest podcast growth tip that actually works?

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Pocket Casts adopted the podcast namespace's funding tag feature, giving podcasters a way for listeners to directly support their favorite shows right from the app. We also discuss The Fandom Phenomenon from Wondery and Edison Research and why podcast listeners love their favorite shows so much!

Reminder: we're looking for more thoughts on what feature you'd like to see in your podcast listening apps!

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Alban is back from Podcast Movement Evolutions 2025, and we're breaking down what happened at the conference—what felt inspiring, what felt off, and why video dominated nearly every conversation.

We also talk about the impromptu Buzzsprout meetup, a surprise panel appearance, and the heartwarming rise of senior podcasters.

Sound Off Question: What features do you wish your podcast listening app had?

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Content boundaries have been blurred, challenging traditional definitions of what constitutes a podcast. Jordan and Kevin discuss Oxford Road's What is a Podcast? survey and the problems that come when the definition is unclear.

Have you ever had an embarrassing foot-in-mouth experience? Send us your response for our next episode. (Anonymous submissions welcome!)

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Podcasting has officially gone mainstream according to Edison Research's Infinite Dial, with 55% of Americans now consuming podcasts monthly. Does this mean we never have to explain what a podcast is again? Let's hope!

Mentioned in this episode:

• Rory McIlroy's club switch during tournament
• Buzzsprout Hang Out at Podcast Movement Evolutions
• Netflix exploring video podcasts as potential content on their platform
• Bulksprout: New bulk upload tool released for Buzzsprout users
• Keith Morrison's storytelling techniques and how to apply them to podcasting
• 2025 Infinite Dial Report
• Buzzcast 121: Spotify's New Podcast Strategy

Sound-Off: Have you ever had an embarrassing foot-in-mouth experience?

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• Tweet us at @buzzcastpodcast, @albanbrooke, @kfinn, and @JordanPods

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We tackle common podcast listening problems and explore the evolving landscape between native apps and web players based on listener questions about missing features and playback issues.

Send us messages about something stats won't tell us about you for our next Sound-Off segment!

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Numbers don't tell the whole story of your podcast's impact—but understanding them can help you use analytics effectively while staying focused on creating the content you love. Tom Rossi joins Alban and Jordan to simplify podcast stats and what they actually mean for creators.

Whether you're trying to grow your show, attract sponsors, or simply understand your audience better, we're giving out actionable strategies for podcast analytics found in Buzzsprout, Apple Podcasts, Spotify for Creators, and YouTube!

Sound-Off Question: Tell us where you're listening from and one thing about yourself that statistics could never tell us!

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We dive into surprising data from PodMatch about how 9,000 podcasters market their shows, revealing a disconnect between the most popular tactics and those that actually drive growth.

Check out our Reddit thread for unique marketing ideas for your podcast!

Don't forget to send us your challenges to do something different just to talk about it on the podcast!

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• Tweet us at @buzzcastpodcast, @albanbrooke, @kfinn, and @JordanPods

Thanks for listening and Keep Podcasting!