What’s a micro experiment that didn’t work, but ended up teaching you something critical?

For Jordan Russell, that mindset started early, selling hats out of his school locker at just 11 years old to fund what he wanted, instead of waiting for permission.

Today, he’s the founder of Price Driven, a platform helping people buy new cars without the stress of negotiation by revealing the real numbers behind every deal.

In this episode, Jordan breaks down how small “micro experiments” shaped his journey, why most buyers overpay without realizing it, and how transparency is changing the way we think about big purchases.

Because sometimes the smartest way forward… is to test everything and trust what works.

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Linkedin: https://www.linkedin.com/company/price-driven/

Instagram: https://www.instagram.com/pricedriven/

Website: https://pricedriven.ca

Facebook: https://www.facebook.com/pricedriven

Youtube: https://www.youtube.com/@Price-Driven

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What do you do when the risk of getting a job feels just as high as starting a business?

For Gharsa Amin, the answer was simple: bet on herself.

After struggling to find stable employment despite deep technical and regulatory expertise, Gharsa turned a personal challenge—sending money across borders to family—into a bigger question about how global payments really work.

Today she’s the founder of Kavodax, a fintech platform helping Canadian businesses move money across borders faster, cheaper, and with far more transparency.

In this episode, we talk about rejection, resilience, and the hidden costs businesses face every day when operating globally. It’s a story about entrepreneurship born not from opportunity—but necessity.

Because sometimes the only person willing to bet on your idea… is you.

Follow them:

Linkedin: http://linkedin.com/company/kavodax/

Instagram: https://www.instagram.com/kavodax_/

Website: https://kavodax.com/

Twitter: https://x.com/Kavodax

Join the Buzz:

Know an entrepreneur we should be making a buzz about?

Visit us on our website and suggest a guest https://buzzworthypod.ca/

Stay up to date with what we're doing:

Instagram: @buzzworthy_pod

Linkedin: https://www.linkedin.com/company/buzz-worthy-podcast/?viewAsMember=true

Watch our TV SHOW!

Its the show and tell of innovation and products created locally! New episodes drop every month!

Watch Live: https://cable14.com/buzzworthy

#podcast #entrepreneurship #regenerativemedicine #mcmasteruniversity

What’s something you’ve done that goes against everything people expect, simply because you refused to betray yourself?

Before social media became the marketing powerhouse it is today, Suzanne Zandbergen saw its potential. From launching one of the earliest photo-sharing initiatives at the Hamilton Spectator to founding The Generator, she has spent years helping businesses build real communities online.

But the journey wasn’t always what she expected.

In this episode, Suzanne reflects on hustle culture, redefining success on her own terms, and why authenticity still wins in an ever-changing world of social media and AI. She also shares insights on how businesses can show up online in ways that actually connect with people.

Because sometimes the biggest growth comes from choosing to stay true to yourself.

Follow them:

Instagram: https://www.instagram.com/thegeneratorca;

Facebook: https://www.facebook.com/thegeneratorca;

Website: https://thegenerator.ca/

TikTok: https://www.tiktok.com/@thegeneratorca;

Join the Buzz:

Know an entrepreneur we should be making a buzz about?

Visit us on our website and suggest a guest https://buzzworthypod.ca/

Stay up to date with what we're doing:

Instagram: @buzzworthy_pod

Linkedin: https://www.linkedin.com/company/buzz-worthy-podcast/?viewAsMember=true

Watch our TV SHOW!

Its the show and tell of innovation and products created locally! New episodes drop every month!

Watch Live: https://cable14.com/buzzworthy

#podcast #entrepreneurship #regenerativemedicine #mcmasteruniversity