Buy Back Your Time: From Hustle to Freedom

In this episode of That One Podcast, Mike C-rock sits down with entrepreneur George Rivera, who has generated over $400 million in sales, but discovered that success came at a cost.

George shares his journey from building supplement empires in the early days of the internet to nearly burning it all down due to burnout, overwhelm, and missed family moments. After a powerful period of reflection, he made a bold shift: stepping away from the grind to reclaim his time, rebuild his family life, and create a new mission centered on impact.

You’ll hear:

• How George started online at just 17 years old
• The rise (and crash) of his first major business
• Why making more money didn’t solve his problems
• The hidden trap of being “cash-rich but time-poor”
• His proven framework to scale a business without sacrificing your life
• Why your kids don’t care about your P&L—and what actually matters

If you’re an entrepreneur chasing success but feeling stretched thin, this episode will challenge how you define winning—and show you a better way.

Connect with Mike:

Instagram: @mikeycroc

Connect with George:

@georgeriver1977