• 📥 SPONSOR
• Get started with Tailor Brands today here: https://tailorbrands.go2cloud.org/aff_c?offer_id=62&aff_id=3305 and you’ll get 35% off LLC plans!

• Feeling overwhelmed by the algorithm? Burnt out by content that used to work? Questioning if TikTok is even worth it anymore? You’re not alone. In today’s episode, we’re breaking down the entire state of social media so you know exactly what needs to come across your desk as a creator, brand, or podcaster in 2025.

• 👉 This episode is for you if:
• ⁠ ⁠You’re in a content rut and everything that used to work… doesn’t anymore
• You’re trying to grow on Instagram, YouTube, or TikTok but feel like the platforms keep changing
• You’re ready to treat social media like a business, but not sure where to start with the new updates
• Let’s unpack the real state of social media in 2025: the algorithm shifts, what’s actually working, and how creators can win right now.

• ✨🎧 LISTEN ON THE PODCAST
• Listen on Apple: https://apple.co/3OsCVEK
• Listen on Spotify: http://bit.ly/3CHpmPo
• Listen anywhere else: https://pod.link/1565886767

• ⏱️ CHAPTERS & TIME STAMPS
• 00:00 – Intro
• 02:42– What's the vibe right now on social media?
• 04:55 – ChatGPT is changing what content is working
• 07:00 – The biggest thing that's working right now
• 10:00 – What's new on YouTube right now
• 12:30 – YouTube Partner Program monetization update
• 13:30 – Shorts algorithm (why they flop lol)
• 15:00 – What's working on YouTube right now (algorithm)
• 18:00 – Instagram updates: Edits & Trial Reels
• 19:30 – Trial Reels — what's going on?!
• 21:00 – What’s working on Instagram now
• 24:00 – How to treat Threads right now
• 26:00 – TikTok ban update & algorithm change
• 28:40 – Final thoughts & wrap up

• 📌 FOLLOW US
• Busy Blooming IG → https://www.instagram.com/busybloomingg/
• Tess IG → https://www.instagram.com/tessbarclay/
• TikTok → https://www.tiktok.com/@tess.barclay
• 🛍️ Shop templates, merch & more: https://www.busyblooming.ca/shop

Growing on social media can make you burnout, compare, spiral, crash-out & you need a reset!! Download the FREE 2025 State of Marketing Report for creators: https://clickhubspot.com/44af5bIt's time to CLOCK-IN!! Feeling burnt out, stuck, or like social media is slowly stealing your soul?

👀 Let’s fix it. In today’s episode, we’re getting cozy (and real) about the emotional side of content creation — burnout, comparison spirals, the ick — and walking through the exact 3-step reset routine I use when I feel totally lost. Then we’re clocking in with Alyssa from @inspiredmedia_co to break down the business side of being a creator — selling without the cringe, building trust, and becoming a content

PART 1: The Creator Crashout Reset Routine (ft. Tess)

00:00 Intro

02:22 Everything you feel is SO common!!

06:40 The 3-Step Reset Routine Overview

07:00 Step 1: Take a real break (and why it’s productive)

13:45 Step 2: Recalibrate your GPS (your big scary vision)

21:20 Step 3: Set habits & priorities to stay on track

PART 2: Content CEO Era with Alyssa (@inspiredmedia_co)

24:33 Alyssa’s here!! Let’s talk about the hard parts of building a content biz

29:52 How to sell online without the ick

30:23 Tips ≠ Trust: Why people actually buy from you

30:57 “I watched one video and I booked” — building brand trust

33:14 Custom strategies vs. generic advice (and why clients love it)

35:30 Lifestyle Pillars 101: What to share (and what to gatekeep)

40:19 Personality vs. Personal: How to show up without oversharing

43:45 Ready to outsource? Here’s when to hire & how to let go

CEO.👉 This episode is for you if: • You’re in a rut (or mid-spiral lol) • You’re comparing yourself to other creators/entrepreneurs • You feel like you have no idea what you're doing/lost • You sell services, products, or courses as a creator

🎧 LISTEN ON THE PODCASTApple: https://apple.co/3OsCVEKSpotify: http://bit.ly/3CHpmPoOther platforms: https://pod.link/1565886767📥

SPONSOR: HUBSPOTDownload the FREE 2025 State of Marketing Report for creators: https://clickhubspot.com/44af5bEPISODES MENTIONED Weekly work routine: https://www.youtube.com/watch?v=dJpDP1WVjdg&t=38sBuilding income streams: https://www.youtube.com/watch?v=Px86V1Qop2s&t=1165s&pp=0gcJCYQJAYcqIYzvFOLLOW ALYSSAThe Inspired Media Podcast: https://pod.link/1730433175Our episode together on YouTube!! https://www.youtube.com/watch?v=dgwjaf5rEv4&t=35s&ab_channel=Alyssa%2BInspiredMediaCo.Instagram: https://www.instagram.com/inspiredmediaco/TikTok: https://www.tiktok.com/@inspiredmediaco⸻⏱️

📌 FOLLOW USBusy Blooming on IG → https://www.instagram.com/busybloomingg/Tess on IG → https://www.instagram.com/tessbarclay/TikTok → https://www.tiktok.com/@tess.barclay🛍️ Shop tools, templates & merch: https://www.busyblooming.ca/shop

LIFESTYLE CREATORS - It’s time to go to WORK!! We are joined today with Alyssa, also known as InspiredMediaCo on TikTok & Instagram to dive into the lifestyle creator universe and breaking down exactly how to grow as a lifestyle creator & influencer in 2025 – even if you’re starting from scratch. If you have “lifestyle” written anywhere in your content strategy, this episode is truly for YOU.

Alyssa is breaking down for us

• Why old-school vlogs don’t work anymore
• What it actually means to be a lifestyle creator in 2025
• How to create “unselfish vlogs” and add storytelling + conflict to your content
• The concept of niching down within yourself (!!!)→ Repeating yourself on purpose, signature content series, and building your legacy
• PLUS how to create content faster without burning out

After work, I dive into a little chat about the podcast trip to LA (+, going to Dear Media!!), Q2 content plan & my final "30-day Instagram Challenge" results!

FOLLOW ALYSSA

• The Inspired Media Podcast: https://pod.link/1730433175
• Our episode together!! https://open.spotify.com/episode/4FabBiPRj5M3zVMHtm1Avo?si=ZB2Mpva_QgqAsQnMEkZ7Fg
• Instagram: https://www.instagram.com/inspiredmediaco
• TikTok: https://www.tiktok.com/@inspiredmediaco

JOIN 30-DAY INSTAGRAM CHALLENGE: https://www.youtube.com/watch?v=rASyMZpjFbc&t=1098s

TIME STAMPS

• 00:00 Intro
• 4:40 Alyssa joins us!!
• 6:00 What is a lifestyle creator in 2025?
• 8:00 Why day-in-my-life vlogs aren’t enough anymore
• 10:00 “Unselfish vlogs” – how to vlog in a way that actually performs
• 12:45 The secret to making your vlogs more interesting14:30 Do you have to vlog to be a lifestyle creator? (Spoiler: no)
• 17:00 Niching down within yourself – why this changes everything
• 21:17 Signature style series – how to stand out as a lifestyle creator
• 23:45 What makes a brand memorable on social media
• 26:00 Why repeating yourself online is a good thing
• 28:00 Balancing your CEO brain vs creative heart as a creator
• 30:00 Cutting your inspo scrolling in HALF
• 31:30 How to implement the lifestyle method as a creator
• 35:55 Post-work social: LA podcast trip mini-recap
• 37:43 45-day challenge for Q2??
• 39:11 Instagram challenge update

⋒ FOLLOW BUSY BLOOMING ⋒

• TikTok: https://www.tiktok.com/@busybloomingg
• Instagram: https://www.instagram.com/busybloomingg/
• LinkedIn: https://www.linkedin.com/company/busy-blooming/
• Join the community: https://www.busyblooming.ca/

⋒ FOLLOW TESS ⋒

• Instagram: https://www.instagram.com/tessbarclay/
• TikTok: https://www.tiktok.com/@tess.barclay

⋒ ABOUT US ⋒

Welcome to the Busy Blooming YouTube channel! Every week, we host our podcast show, Busy Blooming to give you the energy, advice & motivation you need to build your brand, content & business! You will also find vlogs from our founder, Tess Barclay, of working at Busy Blooming in Toronto, behind the scenes of our events & more!