Busting Myths About Advertising On LinkedIn with AJ Wilcox

In this episode, Gary Stockton interviews AJ Wilcox, the LinkedIn ads myth buster. AJ shares expert perspectives on advertising ROI and the significance of LinkedIn ads for small businesses and highlights the power of LinkedIn's data for targeting ideal customers in the business-to-business space. During the episode AJ dispels the myth that LinkedIn ads are expensive, emphasizing the higher ROI potential. We also spend some time talking about the use of video ads, showcasing their effectiveness in connecting with the audience. Highlights: 00:05 Introduction and Guest Presentation 01:20 Starting the Conversation: LinkedIn Advertising 02:26 Understanding LinkedIn's Advertising Costs 03:09 Optimizing Budgets for Stronger ROI on LinkedIn 05:23 LinkedIn's User Engagement and Reach 07:04 Exploring LinkedIn's Ad Formats 08:10 The Power of Video Ads on LinkedIn 13:56 Mastering LinkedIn's Ad Management 16:24 Personal Lessons from a LinkedIn Ads Pro 18:53 Busting Myths about LinkedIn Ads 20:59 Conclusion and Contact Information For any resources mentioned on the show today, visit our show notes over at experian.com/smbmatters.
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