In an industry as competitive as aesthetics, having a great service and patient experience is only part of the equation. The reality is, your online presence can make or break your practice. In this episode, host Michael Walker sits down with returning guest Naren Arulrajah, CEO of Ekwa Marketing, to discuss what separates thriving aesthetic practices from those that fail to grow.

Many practice owners underestimate the power of a structured marketing plan. Some rely on short-term tactics like paid ads, social media promotions, or word-of-mouth. While these can help, they aren't enough to build lasting visibility. The practices that dominate their markets do so because they invest in long-term marketing strategies, ensuring they consistently attract and retain high-value patients.

A well-thought-out 6-month marketing plan allows aesthetic practices to:

• Build strong SEO rankings so they show up in patient searches
• Avoid overspending on paid advertising by leveraging organic reach
• Adapt to Google’s ever-changing algorithms to stay ahead of competitors
• Track key performance metrics that drive patient growth
• Create a predictable and sustainable patient flow

On the flip side, practices that operate without a structured marketing plan often struggle with visibility, patient retention, and unpredictable revenue. If your practice is experiencing fluctuating patient volume, low online engagement, or ineffective advertising, this episode will give you actionable insights to turn things around.

Welcome to an enlightening episode of the Business of Aesthetics podcast, where we explore into the future of patient care with our esteemed guest, Dr. Jonathan Kaplan. A board-certified plastic surgeon based in San Francisco, Dr. Kaplan brings a wealth of expertise and innovation to the field of aesthetic medicine. His journey began at age 16, inspired by a transformative skin cancer procedure he witnessed, leading him to a distinguished career that includes training at the Cleveland Clinic alongside the team behind the first U.S. face transplant. After building a thriving cosmetic practice in Baton Rouge, he founded BuildMyBod Health—now rebranded as DoctorWell—a groundbreaking platform that enhances price transparency and streamlines patient care through automation.

Aesthetic professionals won’t want to miss this episode as Dr. Kaplan unveils how automation, particularly through his DoctorWell platform, is revolutionizing weight and wellness programs. Listeners will gain critical insights into overcoming inefficiencies, boosting practice profitability, and meeting modern patient demands with technology-driven solutions. From tackling obesity as an underlying health factor to automating subscriptions for medications like semaglutide, this episode offers actionable strategies to enhance patient trust, expand reach, and future-proof your practice. Tune in to discover how to stay ahead in the evolving aesthetics landscape!

In this episode of the Business of Aesthetics Podcast, host Michael Walker speaks with expert consultant Jessica Hunter. Jessica shares why these treatments are in high demand, who the best candidates are, and how to offer them successfully. She explains how both in-person and virtual treatment options can help save time, increase revenue, and bring in new patients.

You’ll learn simple steps to get started, the best way to structure pricing, and how to educate your patients about GLP-1 treatments. Whether you’re just considering these services or looking for ways to improve your current system, this episode will help you take the next step with confidence.

Key Takeaways

1. GLP-1 weight loss treatments are highly in demand, and many of your existing patients may already be interested.

2. Offering both in-person and virtual treatment options can make it easier for patients while improving efficiency in your practice.

3. Proper pricing and a focus on recurring revenue are key to making GLP-1 services profitable.

4. Patient education is critical—help them understand the treatment, what to expect, and how it can benefit them.