Business Wisdom from the Field with Katrena Friel, Clay Goforth, and Jennifer James

In this 24th episode of Business is F'n Hard, three dynamic entrepreneurs—Katrena Friel from Australia, Clay Goforth of Dark Horse Retail Group, and Arkansas rice farmer Jessica James—open up about the complexities of family businesses, the grind of entrepreneurship, and the unrelenting challenges in their industries.

Key Chapters:

00:00 - Introduction

02:04 - Katrena on Becoming the Expert and Building Personal Brands

02:36 - Clay’s Retail Journey and Launching Dark Horse Retail Group

03:56 - Jessica’s Multigenerational Family Farm and Agricultural Advocacy

05:52 - What’s Kicking Your Butt Right Now? Commodity Challenges

10:25 - Value-Adding in Agriculture and Business Adaptation

15:56 - Generational Dynamics in Family Businesses

19:56 - Family Business Culture and External Employees

28:10 - Mentorship, Expertise, and Facing the Unknown in Business

#podcast #entrepreneurship #business

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Katrena Friel

LinkedIn: https://www.linkedin.com/in/katrenafriel

Clay Goforth

LinkedIn: https://www.linkedin.com/in/theclaygoforth

Jennifer James

LinkedIn: https://www.linkedin.com/in/jennifer-james-fieldgoodlife

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BIFH Linktree: https://linktr.ee/BusinessIsFNHard

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See you on our next live episode!