Business Synergy, Partnership Marketing & Patient Satisfaction - Interview w/ Allen Lewis

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky sits down with Allen Lewis, Co-Owner and Operations Lead of Just Injected (https://www.justinjected.com/) and Cryo-X (https://cryo-x.com/) , to explore how business synergy, partnerships, and patient experience work together to drive sustainable growth in a med spa.This conversation breaks down the operational and strategic decisions that help med spa owners build alignment across marketing, operations, leadership, and patient care. From lead management and project prioritization to partnerships, profitability, and patient satisfaction, Allen shares practical insights on how med spa owners can create systems that support both growth and long-term retention.In this episode, we cover:✅ How business synergy impacts growth and patient experience in a med spa✅ The operational responsibilities that often get overlooked as practices scale✅ Why fast lead response plays a critical role in patient satisfaction✅ How partnerships and referrals support sustainable med spa growth✅ How to prioritize projects and initiatives without creating bottlenecks✅ Practical ways med spa owners can use AI to improve efficiency and decision-making✅ How to think about profitability, margins, and true service costs✅ Frameworks for evaluating new equipment, services, and debt✅ Lessons from integrating wellness and aesthetics under one med spa ecosystem✅ Leadership principles for managing teams while maintaining culture and accountability✅ Why documentation, personalization, and experience matter as practices growThis episode is packed with real-world insights for med spa owners who want their operations, marketing, and patient experience working together to build a stronger, more resilient practice.About Allen of Just Injected (https://www.justinjected.com/) and Cryo-X (https://cryo-x.com/)Allen Lewis is the Co-Owner and Operations Lead of Just Injected, a Dallas-based med spa founded by his wife, Nurse Practitioner Justine Lewis, and Cryo-X, a wellness and recovery business. With a background in accounting and more than a decade of experience in corporate operations and risk management at Amazon—where he rose from Analyst to Senior Manager and led a 50-person organization—Allen brings a data-driven, systems-oriented approach to med spa ownership.He oversees business strategy, operations, finance, and growth initiatives across both businesses, focusing on scalability, profitability, partnerships, and patient experience. Allen is the strategic engine behind expanding service offerings, streamlining day-to-day operations, and navigating the complexities of multi-business ownership.Allen transitioned from the corporate world into entrepreneurship in the aesthetics and wellness space in early 2025, acquiring and expanding Cryo-X while continuing to scale Just Injected alongside his wife. He specializes in helping med spa owners align strong clinical care with smart business execution to drive sustainable growth without burnout.Keep up with Allen's med spas on social media:https://www.instagram.com/thecryox/https://www.instagram.com/just_injected_/Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing