Business Success: Master Diagnosis, Strategy, and Tactics

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Pull the Chute podcast features Gee Ranasinha, Founder & CEO of KEXINO, the Author of the Small Business Marketing Blog Business Value Matters, Better Marketing for Start-ups & Small Businesses, Fellow of the Chartered Institute of Marketing, Adjunct Marketing Professor, Speaker, and Recovering Perfectionist.

His background is in communication and content creation: he founded and ran a successful media production company (advertising photography and TV commercials, mainly) before getting involved in professional image capture systems from companies such as Sinar, Leaf, PhaseOne and Dicomed in the days when professional-quality digital photography was in its infancy.

He then moved into the print and publishing industries. For seven years he was Worldwide Director of Marketing for a software company based in Germany. Clients ranged from printing companies, publishers, in-house corporate marketing departments, and government organizations on the one hand; all the way up to globally-recognized brands such as Marvel, IKEA, Nestlé and WPP.

For the past 17 years he's been heading-up the KEXINO team, an amazing group of 19 talented individuals located across 9 countries.