NFL teams generated over $1.5B in social value last season.

But most teams still are not capitalizing on the content that actually drives engagement, reach, and sponsorship revenue.

In this episode, David Brickley sits down with Dan LaTorraca, Head of Marketing at Zoomph and former NFL and NHL team executive, to break down the biggest trends from the 2025 NFL Social Media Report.

You'll learn:
• Why YouTube Shorts generated the most social value in the NFL
• Why Instagram still dominates total engagement
• Why mic'd up moments consistently outperform highlight clips
• Why teams are leaving sponsorship revenue on the table
• How social data is now influencing team valuations and ownership investments

If you work in sports, sponsorship, or digital media, this episode shows exactly where the next wave of social growth is coming from.

Download the full 2025 NFL Social Media Report:
https://zoomph.com/2025-nfl-social-media-performance-report-stn-digital-x-zoomph/

📬 Sign up for David's monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉 https://www.stndigital.com/db/

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STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.

➡Check us out: https://www.stndigital.com/

➡Get in touch with our team: https://www.stndigital.com/contact/

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Want more insights? Follow David:

TikTok: https://www.tiktok.com/@davidbrickley

Twitter: https://twitter.com/DavidjBrickley

LinkedIn: http://www.linkedin.com/in/brickley

Instagram: http://instagram.com/davidjbrickley

Facebook: https://www.facebook.com/davidjamesbrickley

Recorded live at the SPORT BEACH Clubhouse content studio during Super Bowl week in San Francisco — a destination where sport, culture, and innovation collide — David Brickley sits down with Kati Fernandez, Chief Content Officer at TOGETHXR, for a candid and strategic conversation on content, community, and the meteoric rise of women's sports.

Kati breaks down her career path — from the NFL to Hulu, ESPN, and now leading content at TOGETHXR — and why authenticity is her superpower. She shares how real relationships drive growth, how TOGETHXR built community-first momentum before the spotlight hit, and what brands and sponsors need to understand about showing up correctly in women's sports today.

This episode covers:

• Why authenticity beats "code‑switching" in content and leadership

• How TOGETHXR scaled without traditional paid marketing

• The modern economics of women's sports and fan growth

• What brands get wrong when they try to "hijack" culture

• Why storytelling and community matter more than follower counts

• How to create partnership content that's additive — not intrusive

A must‑watch for leaders in social, brand strategy, and anyone pushing culture forward through meaningful content.

#sportbeach2026 #sportbeach #SBSuperWeek

📬 Sign up for David's monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉 https://www.stndigital.com/db/

--------------------------------------------------------------------------------------------------------------------------------------------------------------

STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.

➡Check us out: https://www.stndigital.com/

➡Get in touch with our team: https://www.stndigital.com/contact/

--------------------------------------------------------------------------------------------------------------------------------------------------------------

Want more insights? Follow David:

TikTok: https://www.tiktok.com/@davidbrickley

Twitter: https://twitter.com/DavidjBrickley

LinkedIn: http://www.linkedin.com/in/brickley

Instagram: http://instagram.com/davidjbrickley

Facebook: https://www.facebook.com/davidjamesbrickley

A lot of people have "marketing" in their title—but what they're doing is actually just low-funnel performance tracking.

In this episode, David Brickley breaks down the real reason most marketing strategies fall flat: skipping the top of the funnel entirely. He dives into why awareness still matters, how to build real community and trust, and what it actually means to be additive to culture.

If you've ever had to explain the value of upper-funnel content to someone who only wants clicks and conversions, this one's for you.

📬 Sign up for David's monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉 https://www.stndigital.com/db/

--------------------------------------------------------------------------------------------------------------------------------------------------------------

STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.

➡Check us out: https://www.stndigital.com/

➡Get in touch with our team: https://www.stndigital.com/contact/

--------------------------------------------------------------------------------------------------------------------------------------------------------------

Want more insights? Follow David:

TikTok: https://www.tiktok.com/@davidbrickley

Twitter: https://twitter.com/DavidjBrickley

LinkedIn: http://www.linkedin.com/in/brickley

Instagram: http://instagram.com/davidjbrickley

Facebook: https://www.facebook.com/davidjamesbrickley