Business New Year - Tradeshow Mastery

In this episode, we leap headfirst into fall — aka the “Business New Year” — and trade show season. We spill the beans on prepping for events, navigating awkward booth chats, and following up without sounding like a desperate ex. Andy shares a cautionary tale about a supplier who nose-dived from hero to horror story, reminding us all how fragile reputation can be. Meanwhile, we debate whether booking a follow-up at a cocktail party is charming or just weird. If you’re gearing up for conference chaos, this one’s for you.