Is your LinkedIn strategy driving real results, or just ticking boxes? In this practical episode, Harriet Mellor from Your Sales Co joins us to unpack what it really takes to turn LinkedIn into a powerful sales engine. Whether you're in marketing, business development, or sales leadership, this is your blueprint for cutting through the noise and generating meaningful conversations.🔹 The top mistakes most teams make on LinkedIn🔹 Why Sales Navigator isn't always the silver bullet🔹 How to build a personal brand that drives leads🔹 Crafting high-converting LinkedIn campaigns (without wasting budget)🔹 The importance of knowing your ICP and building fit-for-purpose lead magnets🔹 How to scale engagement without sounding roboticIf you're ready to move beyond the spray-and-pray approach and start building a scalable, high-conversion sales strategy on LinkedIn, this episode is for you.

Welcome to Cyber Horror Stories 💻 👻 — a mini-series featuring real incidents, real consequences, and the very real lessons learned from three chilling (and true) cyber security incidents.Joining host Brendan Ritchie is Matt O'Kane, Director at Notion Digital Forensics.When it comes to cyber security... Matt's seen the worst of the worst.And he's also the kind of guy who doesn’t just clean up the messes.He helps companies learn from them.________________________________________________PART 1: In this episode, Brendan speaks with Matt about a real-world cyber incident and data breach that triggered lasting change within a franchise — not just in systems and processes, but in culture.💡 Key themes:- How the data breach unfolded — and what was at stake- The shift towards a culture of data safety- Why cyber security education and awareness now matter more than everThis episode is a must-watch for business leaders, CIOs, and IT professionals looking to understand the human and operational impact of a breach — and how to come back stronger.🔔 Subscribe for Part 2, featuring a new story with different lessons and takeaways.

This podcast episode features cybersecurity expert Ross Sardi from First Focus, discussing a recent cybersecurity breach that led to legal and regulatory scrutiny. They provide actionable insights on strengthening cybersecurity strategies, mitigating risks, and ensuring regulatory compliance to protect businesses from similar threats.

🚨 Could your business survive a cyberattack? Learn how to safeguard your data, comply with regulations, and protect your reputation in this exclusive conversation with technology experts. 🔍💻

🔍 What You’ll Learn in This Episode:

✅ The key mistakes that led to this cybersecurity breach

✅ Actionable strategies to strengthen your security framework

✅ How regulatory bodies are responding to cybersecurity failures

✅ Steps IT leaders can take to safeguard their organisations

✅ Why proactive cybersecurity is critical for business resilience

🎯 If you're an IT leader, entrepreneur, or business executive, this episode is a MUST-WATCH!

👉 Like & Subscribe for more cybersecurity insights!

💬 Share your biggest cybersecurity concerns in the comments!

📢 Share this episode with business leaders who need to strengthen their security measures!

🔗 Important Links:

🌐 Visit First Focus: https://www.firstfocus.com.au/

📩 Contact Us: https://www.firstfocus.com.au/contact-us/

🔵 Follow First Focus on LinkedIn: https://linkedin.com/company/first-focus-it

💡 Don’t forget to LIKE, COMMENT, and SUBSCRIBE for more expert business insights!