Business First w/Sonia Alleyne

De: Mean Ole Lion Media
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  • Resumen

  • At the Business First Podcast hosted by Sonia Alleyne our mission is simple: we want to help Black and Brown Business owners make their businesses Better, Bigger and Bolder. Listen weekly as we provide information and inspiration for new and established business owners, entrepreneurs and those looking to turn that side hustle into a their main hustle. We'll feature guests with dynamic stories to inspire, motivate and guide you wherever you are in your business journey.
    Copyright 2025
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Ciencias Sociales Economía
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Episodios
  • Business is Entirely Personal

    Business is Entirely Personal
    Apr 29 2025
    In this episode of Business First, host Sonia Alleyne speaks with Shante Bacon, a communication strategist and founder of One35 Agency. They discuss Shante's journey through entrepreneurship, the impact of COVID-19 on her personal and professional life, and the importance of building genuine relationships in business. Shante shares insights on her agency's advocacy for black-owned businesses and media, as well as her experiences in the music and film industries. The conversation highlights the transformative nature of their campaigns and the significance of community engagement in achieving success. In this conversation, Shante Bacon discusses the importance of understanding audience migration, the significance of knowing one's core identity, and the necessity of finding a supportive community. She shares personal experiences of navigating loss and how it has transformed her approach to business. Shante emphasizes the need for entrepreneurs to empower themselves through education, particularly in public relations, to effectively communicate their unique value.
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    48 m
  • Take No Tea For A Fever

    Take No Tea For A Fever
    Apr 22 2025
    In this episode of Business First, host Sonia Alleyne talks with Freedom Farlow Cook and Tom Cook, the creative duo behind Freedom Rites Productions. They discuss their latest play, 'Take No Tea for a Fever,' and explore the dynamics of their partnership, the journey of playwriting, the challenges of directing, and the importance of support in creative endeavors. The conversation also touches on the marketing aspects of theater and the aspirations for future projects, including potential film adaptations.
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    29 m
  • Tara DeVeaux CEO Burrell Communications

    Tara DeVeaux CEO Burrell Communications
    Apr 15 2025
    As the nation witnesses a troubling shift in corporate commitments to DEI, with major brands like Target and Walmart pulling back from inclusive marketing strategies, the ripple effects are real—especially for Black-owned brands and advertising agencies that have long been advocates for authentic representation. In this timely re-release, @TDeveaux, CEO of the legendary @Burrell_Comm, speaks powerfully on the role of Black businesses in the advertising world, the evolving nature of marketing to Black audiences, and the urgent need for brands to stay the course—not retreat—on equity and inclusion. DeVeaux explores the art of storytelling, the necessity of cultural immersion in campaign building, and how Black creatives have long set the tone for innovation in the industry. She also reflects on the unique challenges of aligning with larger corporate brands, navigating systemic roadblocks, and carving out space for purpose-driven leadership. As attacks on DEI intensify, this conversation is more relevant than ever—a rallying cry to keep Black voices, agencies, and communities front and center in the future of advertising.
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    36 m

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