Business English teaching: done differently? (with Ian McMaster)

In this episode, Anna speaks with Ian McMaster, a leading voice in business communication and a long-standing figure in the business English community, about how the field has evolved over the past decades. Drawing on his extensive experience in publishing, consulting, and professional networks, Ian reflects on how he entered the profession, key shifts in materials and methodology, and changing client expectations. They also discuss the role of ‘perfect English’ in today’s global workplace and consider what the future of international business communication could mean for teachers and learners.

All views and opinions expressed in this podcast are solely those of the speakers and do not necessarily represent or reflect the official position or views of ETAS.

About Ian
Ian McMaster is a business communication consultant, journalist, and author. He served as editor-in-chief of Business Spotlight magazine from 2001 to 2021 and previously coordinated IATEFL BESIG. His most recent publication, co-authored with Bob Dignen, is Trainingsbuch Business English – Kommunikation und Zusammenarbeit in internationalen Teams (Haufe). Ian is a longtime member of ETAS and a regular presenter at international conferences. Ian’s LinkedIn.

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Podcast team:

Host: Anna Boyko

Editor: Maria Terec