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Victoria explores the critical difference between starting a business and building something sustainable, emphasising that strategy is the key element missing for many passionate entrepreneurs.

• Anyone can start a business with passion, skills or an idea
• Building something sustainable requires more than passion—it requires strategy
• Without strategy, hard work becomes directionless effort
• The Strategy Snapshot triangle highlights the three essential connected elements: Message, Offer, and Audience
• When these three elements align, you stop guessing and start building with intention
• Many entrepreneurs are talented and hardworking but lack direction
• Strategy helps you wake up knowing what matters and make decisions without panic

If you need help developing your strategy, all contact details are in the show notes. Please follow the podcast and leave a rating if you enjoyed this episode.

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The springboard moment in business is that emotional turning point that launches you into the next level both personally and strategically. Every successful business has this moment behind it - when the founder decides to stop shrinking and start doing what's truly aligned with their authentic self.

• My springboard moment came with my father's death, which wasn't motivational but created clarity amid grief
• Stepping into your power isn't just about confidence - it's clarity, decision-making, and knowing what's right
• True business power shows up in your systems, offers, boundaries, and operations
• Power mapping exercise: write where you're giving power away versus where you're reclaiming it
• Stop over-explaining, over-delivering, and over-functioning
• Refuse to shrink your business to fit other people's comfort levels

You're already on the springboard - now build.

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Ready to cut through the noise and discover what really matters in building a sustainable business? You're not behind, you're not failing, and you don't need to hit six figures in your first year. What you need is clarity.

Welcome to the first episode of Business Built With Strategy, where I share my 20+ years of entrepreneurial experience, including building businesses, losing one during COVID (or rather, successfully pivoting), and supporting countless others on their journeys. Most entrepreneurs come to me full of ideas but lacking direction. They're tweaking offers constantly, posting on social media without results, struggling to balance working in their business while trying to grow it, and battling self-doubt along the way. Sound familiar?

Drawing from my own journey of initially running a children's event company on instinct alone, juggling everything from bookings to logistics on my phone and scraps of paper—I reveal the four essential foundations every business needs: a clear strategy that gives you direction, a well-defined offer you can explain in one or two sentences, a steady mindset that determines how you handle challenges, and a specific ideal client who guides all your decisions. Miss any one of these, and you're setting yourself up for struggle.

Perhaps most importantly, I share why there's no universally "right" way to build a business, only YOUR way. Your job is to discover what that looks like and build with intention. This podcast promises honest talk, real structure you won't find in motivational quotes, and practical strategies, whether you're just starting out or cleaning up "the messy middle." Some episodes will feature just me, while others will bring in guests who've built lasting businesses, but every episode will respect your time and your intelligence.

Ready to stop winging it and start building something that lasts? Subscribe now and join me next week as I share the unexpected springboard that launched me into walking in my power as both a woman and an entrepreneur. One step at a time, with intention, that's how we build a business that works.