Joe Dispenza is a New York Times bestseller known for bridging the gap between neuroscience, epigenetics, and human potential. He challenges the idea that we are hardwired to be a certain way for the rest of our lives.

In this episode, Annika Lundström, former Youth Olympian and founder of the medtech startup Reminded, explains how she used the principles of this book to transition from high-level sports to the high-stakes world of startups. She breaks down the science of "neuroplasticity" and why your internal dialogue is actually the architect of your business outcomes.

00:00 Introducing Breaking the Habit of Being Yourself by Joe Dispenza.

02:14 Neuroplasticity 101: "To change your life, change your brain." Annika explains how to utilize awareness to rewire your mind.

03:20 Auditing your Inner Dialogue: Why the most important conversation you have is the one with yourself.

06:51 The "Future Anxiety" Trap: Sam shares a story about rugby legend Johnny Wilkinson to illustrate how high-performers struggle to live in the moment.

09:44 The 15,000 Euro Pitch: How Annika used "presence" to win the Google Pitching Competition in Helsinki.

11:02 Radical Responsibility: "Your thoughts are the architects of your destiny." Why you must stop blaming external circumstances for startup setbacks.

13:02 Pivoting based on feedback: How to detach your ego from your idea during fundraising.

16:46 Reminded: Annika’s mission to revolutionize stress hormone detection.

📚Breaking the Habit of Being Yourself by Joe Dispenza

1. Reminded -Annika’s MedTech startup.
2. The "Future Anxiety" Case Study: Jonny Wilkinson’s Mental Health Journey
3. The Power of Obsession: Mr. Beast on the Joe Rogan Experience

1. Annika Lundström, Founder of Reminded

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Kim Scott is a heavyweight in the tech world, having coached CEOs at companies like Dropbox and Twitter and led teams at Google and Apple University.

In this episode, Ramsey Marwan, co-founder of MG Relations, unpacks how Radical Candor became a turning point in his career. He explains why "ruinous empathy" is the most dangerous trap for nice founders and why the best managers are the ones willing to have the conversations that sting in the moment but help in the long run.

00:00 Introducing Radical Candor by Kim Scott.

01:54 To scale, you must let go: Why jumping in to "fix" things yourself destroys trust and prevents your team from growing.

06:44 Don't just keep it professional, actually care: You cannot run a team without trust. Treat your employees like human beings, not robots or resources.

11:15 Mastering Silence: Why you need to "shut up" during one-on-ones to let the real issues surface.

15:40 – The Trap of Ruinous Empathy: Ramsey breaks down the famous 4-quadrant diagram (Caring Personally vs. Challenging Directly) and explains why being "nice" can actually hurt your team's reputation.

16:03 The 4 Quadrants Defined: Understanding the difference between Radical Candor, Obnoxious Aggression, Manipulative Insincerity, and Ruinous Empathy.

17:14 The "Zipper" Analogy: A simple way to understand how to apply the quadrants in real life.

22:00 Real-World Application: Ramsey shares a story of confronting a colleague who spoke poorly of a team member in a meeting.

📚Radical Candor by Kim Scott

1. The Radical Candor Matrix: The 4-quadrant framework (Care Personally + Challenge Directly)
2. FX Digital (Ramsey’s previous startup)

1. Ramsey Marwan, Co-Founder of MG Relations

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Want to get in touch? Whether you want to suggest a guest, sponsor the show, leave some feedback or just get in touch to tell me what you're working on, here's the link for you: https://forms.gle/NHGL9ftFRhu4cKFLA

Most entrepreneurs are stuck in a race they never signed up for, chasing a version of success that leaves them burnt out and unfulfilled. In this episode, Caitlin Rozario, founder of Interlude, deconstructs the wisdom of The Almanack of Naval Ravikant. Caitlin shares her raw journey of shutting down her software business to pivot toward her "zone of genius”—revealing that the most successful people usually aren't the ones working the hardest, but the ones who have mastered the art of being themselves.

00:00 Introducing The Almanack of Naval Ravikant by Eric Jorgenson.

01:54 The power of deep specific knowledge: what is it & how you can “find” yours

03:20 Identifying "Play" vs. "Work": How to do the thing that feel like play to you but will look like work to others

04:25 The Ikigai Pivot: Caitlin describes using the Japanese concept of Ikigai—the cross-section of what you love, what you're good at, what the world needs, and what you can be paid for—to finalize her decision to shut down her app and move into workshops

08:15 Top tip - The "Smile File": How to combat the entrepreneurial "negativity bias”

09:19 Escaping Competition Through Authenticity: "If you are fundamentally building and marketing something that’s an extension of what you are, no one can compete with you on that."

18:02 Accepting you are a rat in a race: the best-case scenario is simply being a rat who is mindful enough to look up at the clouds once in a while

21:50 Defining Your Own Success: Why you must plan your career around your lifestyle rather than the other way around

📚The Almanack of Naval Ravikant by Eric Jorgenson

Cal Newport’s Deep Life Stack

The Ikigai Diagnostic Tool

Naval’s "How to Get Rich" (The 3-Hour Podcast)

1. Caitlin Rozario, Founder of Interlude
2. Interlude: The Anti-Toxic Productivity Bootcamp

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Want to get in touch? Whether you want to suggest a guest, sponsor the show, leave some feedback or just get in touch to tell me what you're working on, here's the link for you: https://forms.gle/NHGL9ftFRhu4cKFLA

I ask founders: Which book has had the biggest impact on your business, or life?

We speak about 3 lessons from the book - and crucially - what the real impact has been for them.

Most of my guests are successful entrepreneurs and have read hundreds of books. Im asking for the one that's have the most impact. Then the most valuable learnings from the most valuable book.

Listen to absorb the most valuable lessons - from 50 books a year - in about 30 minutes a week.

If you’re a busy founder, pick an episode and get stuck in now. Or if you want to know more about me, give this trailer a listen.