Episodios

  • The New Rules of Writing a Business Book in 2025 and Beyond [S4 E12]

    The New Rules of Writing a Business Book in 2025 and Beyond [S4 E12]
    May 1 2025
    In this final episode of Series Four, Karen Williams and Sheryl Andrews dive deep into "The New Rules of Writing a Business Book." After 16 years in the business book world, Karen shares how publishing, writing, and book marketing have radically transformed - from the rise of self-publishing and the power of storytelling, to the surge in competition and the ever-shifting attention economy. Karen and Sheryl reflect on the challenges authors face today, from finding your unique hook to distilling your expertise into an engaging, succinct read. They discuss the balance between personal storytelling and business value, the importance of market research, and the pivotal role of professional editing. Plus, they reveal how to leverage technology, build your author platform, and market your book in a way that truly connects with your readers. Whether you’re wrestling with imposter syndrome, struggling to choose your book’s focus, or wondering how to make self-publishing work for you, this episode is packed with insight and encouragement. Tune in as Karen and Sheryl help you future-proof your business book for 2025 and beyond, and remind you that behind every great book is a supportive community - and a bit of messy, creative magic. ** Check Out Our Events ** If you’d like to find out more about how we can support you with your book, come along to one of our free monthly networking events, the Coffee and Connect Café held on the first Tuesday of each month. Our next event is on Tuesday 3 June where we will be diving into marketing strategies. You can find out more about this and our other upcoming events at https://www.librotas.com/librotasevents. Or contact Karen Williams via www.librotas.com. Key insights Stand Out By Storytelling: The flood of new business books means you have to stand out. It’s no longer enough to share information—your unique story, clear message, and the value you offer are what connect you with readers. Publishing is More Accessible, But Professionalism Counts: With print-on-demand and self-publishing tools, it’s easier than ever to get your book out there. BUT, quality editing, design, and a clear narrative flow are critical—don’t skip the professional touches. Marketing is Author-Led (& Evergreen): Whether traditionally published or going solo, you’re responsible for building your platform and audience. Bring people along on your writing journey, leverage social media, and think beyond just the launch—keep your book in the conversation. Bio – Karen Williams Karen Williams is The Book Mentor at Librotas®, a leading authority in helping experts, entrepreneurs, and leaders write and market non-fiction books. Having started out in business in 2006, and writing her first book in 2009, she knows the difference that writing a book can make to your business when done well. With a focus on sharing significant stories and memorable messages, Karen guides her clients through the entire process of planning, writing, marketing, and launching a book that boosts credibility, attracts new clients, and creates exciting opportunities. Karen is the bestselling author of 10 books and a TEDx speaker. Website: https://librotas.com Socials: https://www.facebook.com/librotashttps://twitter.com/librotashttps://www.linkedin.com/in/karenwilliamslibrotas/ https://www.instagram.com/karenwilliamslibrotas https://www.youtube.com/@librotas Bio – Sheryl Andrews Sheryl Andrews is The Listening Detective and is known for helping you do more of what you love and ditch the critic that says you can’t. Sheryl spends her time supporting individuals to work, learn and live at their best, both independently and in groups, and her first book, Manage Your Critic, was published in 2016 and she is currently writing her second. Website: https://stepbysteplistening.com Time-stamped overview: 00:00 New Rules for Business Books04:49 Fast-Paced Information Consumption06:17 Personal Narratives Driving Career Paths10:14 Clarity of Purpose in Writing15:31 Collaborative Growth Through Feedback19:23 Shift from Traditional to Self-Publishing22:30 Signposting Time Shifts in Stories26:10 Author-Led Marketing Reality29:16 Focus on Sharing the Journey32:56 Building Business Through Book Writing36:38 The Importance of Team Support37:33 Business Book Bites Series End Keywords: Writing a business book, Book publishing changes, book marketing, authority building, personal branding, author journey, imposter syndrome, storytelling, book clarity, book audience targeting, book hook, self-publishing, traditional publishing, print on demand, audiobooks, Amazon bestseller, book planning, professional book editing, book coaching, book mentor, librotas, marketing strategy, leveraging connections, email marketing, creating online events, niching your book, business ecosystem, book funnels, writing a book, thought leadership
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    38 m
  • How to Transform Your Book Into a Successful Business Tool [S4 E11]

    How to Transform Your Book Into a Successful Business Tool [S4 E11]
    Apr 24 2025
    Welcome back to another episode of Business Book Bites! Karen Williams and Sheryl Andrews are diving deeper into the world of book marketing, particularly focusing on strategies to keep your book alive beyond its launch. We explore the importance of maintaining momentum after publishing your book, regardless of the publishing route you chose. We discuss the value of creating evergreen content and insights on how your book can serve as a powerful business tool, whether through workshops, speaking opportunities, or generating continuous reviews and referrals. Plus, we discuss the concept of leveraging your book's content for various purposes, including using it for blogs, webinars, and podcasts to extend its reach and impact. Discover innovative ways to collaborate, repurpose, and maintain visibility in the marketplace. You can get your copy of Book Marketing Made Simple on Amazon or all good book retailers. ** Check Out Our Events ** If you’d like to find out more about how we can support you with your book, come along to one of our free monthly networking events, the Coffee and Connect Café held on the first Tuesday of each month. Our next event is on Tuesday 3 June where we will be diving into maximising your book promotion online - how to say “buy my book” without saying “buy my book”! I am also running the Book Launch Blueprint workshop on Monday 30 June where I take you step by step through the process of becoming an Amazon bestseller - and giving you access to all the swipe files, emails, social media templates to be successful. You can find out more about all our events at https://www.librotas.com/librotasevents. Or contact Karen Williams via www.librotas.com. Key insights Create Evergreen Marketing Strategies: Maintain visibility and reach new readers by repurposing your book content into evergreen marketing materials. Consider turning chapters into blogs, webinars, or even podcasts that can be accessed anytime. Leverage Your Book as a Business Tool: Use your book in speaking engagements, workshops, and as part of client offerings. Opportunities like bulk sales during events can significantly boost your book's reach. Continuous Reviews and Referrals: Encourage ongoing reviews on platforms like Amazon and Goodreads. These act as powerful social proof, making it easier for new readers to discover and trust your work. Bio – Karen Williams Karen Williams is The Book Mentor at Librotas®, a leading authority in helping experts, entrepreneurs, and leaders write and market non-fiction books. Having started out in business in 2006, and writing her first book in 2009, she knows the difference that writing a book can make to your business when done well. With a focus on sharing significant stories and memorable messages, Karen guides her clients through the entire process of planning, writing, marketing, and launching a book that boosts credibility, attracts new clients, and creates exciting opportunities. Karen is the bestselling author of 10 books and a TEDx speaker. Website: https://librotas.com Socials: https://www.facebook.com/librotashttps://twitter.com/librotas https://www.linkedin.com/in/karenwilliamslibrotas/ https://www.instagram.com/karenwilliamslibrotas https://www.youtube.com/@librotas Bio – Sheryl Andrews Sheryl Andrews is The Listening Detective and is known for helping you do more of what you love and ditch the critic that says you can’t. Sheryl spends her time supporting individuals to work, learn and live at their best, both independently and in groups, and her first book, Manage Your Critic, was published in 2016 and she is currently writing her second. Website: https://stepbysteplistening.com Time-stamped overview: 00:00 Evergreen Products & Marketing Strategy05:46 Post-Launch Book Marketing Strategies08:31 Subtle Book Promotion Strategies10:37 Boosting Book Recommendations & Reviews13:01 Networking Strategies for Book Launches16:29 Expanding Book Ideas Into Content20:25 Book Collaboration and Expansion24:19 Guidance Through Book Publishing Process26:09 Promote Your Book Confidently Keywords: Book marketing, evergreen content, book launch, book as a business tool, repurposing content, guest blogging, post-launch book marketing strategies, book sales, target audience, networking, book reviews, social proof, book PR and media, podcast interviews, business credibility, content creation, course creation, speaking opportunities, niche audience, book publication, marketing strategy, business growth, book PR,
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    26 m
  • How to Launch a Book that Gets Seen (and Shared) [S4 E10]

    How to Launch a Book that Gets Seen (and Shared) [S4 E10]
    Apr 17 2025
    In today's episode of the Business Book Bites podcast, Karen Williams, The Book Mentor, along with Sheryl Andrews dive deep into the world of book marketing, especially focusing on the crucial period around a book launch. They share insights on maximizing your book's visibility and sales, with strategies that include optimizing discoverability on Amazon, securing PR, and lining up the right launch support. Learn from their experiences, both personal and with clients, as they discuss building a robust pre-launch momentum and keeping it alive well beyond publication day. Plus, they offer valuable tips on securing endorsements, asking for help, and celebrating your book's launch in style. Whether you’re a seasoned author or just starting out, this episode is packed with advice and encouragement to ensure your book reaches its full potential. You can get your copy of Book Marketing Made Simple on Amazon or all good book retailers. ** Check Out Our Events ** If you’d like to find out more about how we can support you with your book, come along to one of our free monthly networking events, the Coffee and Connect Café held on the first Tuesday of each month. Our next event is on Tuesday 3 June where we will be diving into maximising your book promotion online - how to say “buy my book” without saying “buy my book”! I am also running the Book Launch Blueprint workshop on Monday 30 June where I take you step by step through the process of becoming an Amazon bestseller - and giving you access to all the swipe files, emails, social media templates to be successful. You can find out more about all our events at https://www.librotas.com/librotasevents. Or contact Karen Williams via www.librotas.com. Key insights Visibility and Support: Building a network and asking for help is crucial. Your friends, family, colleagues, and connections can make a significant impact when it comes to sharing your book’s launch. Discoverability Optimization: Make sure your book is easily found online by focusing on the right categories, keywords, and metadata. A well-crafted title and subtitle, along with a strategic description, can improve your book’s searchability. Celebration and Execution: The launch is also a celebration of your hard work. Whether it’s a full-blown launch party or a quiet toast, marking the occasion keeps the excitement alive and engages your community. Bio – Karen Williams Karen Williams is The Book Mentor at Librotas®, a leading authority in helping experts, entrepreneurs, and leaders write and market non-fiction books. Having started out in business in 2006, and writing her first book in 2009, she knows the difference that writing a book can make to your business when done well. With a focus on sharing significant stories and memorable messages, Karen guides her clients through the entire process of planning, writing, marketing, and launching a book that boosts credibility, attracts new clients, and creates exciting opportunities. Karen is the bestselling author of 10 books and a TEDx speaker. Website: https://librotas.com Socials: https://www.facebook.com/librotashttps://twitter.com/librotashttps://www.linkedin.com/in/karenwilliamslibrotas/ https://www.instagram.com/karenwilliamslibrotas https://www.youtube.com/@librotas Bio – Sheryl Andrews Sheryl Andrews is The Listening Detective and is known for helping you do more of what you love and ditch the critic that says you can’t. Sheryl spends her time supporting individuals to work, learn and live at their best, both independently and in groups, and her first book, Manage Your Critic, was published in 2016 and she is currently writing her second. Website: https://stepbysteplistening.com Time-stamped overview: 00:00 Book Launch Success Strategies05:10 Book Promotion & Network Strategy06:55 Leveraging Small Networks Effectively12:48 Securing Book Endorsements and Reviews14:56 Expanding Book Reach via Influencers18:19 Seek Help and Delegate Tasks22:25 Measuring Success in Launches24:05 Creative Book Launch Strategies26:44 Celebrate Your Writing Milestones Keywords: book launch, book sales, book publication, book PR, book launch support, book design, Amazon launch, amazon bestselling launch, book marketing, street team, engaging influencers, book endorsements, PR strategy, book keywords, book categories, podcast interviews, book metadata, book launch event, becoming a bestseller, book launch party, amazon bestseller, librotas, book marketing made simple
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    27 m
  • Building A Buzz – Pre-Launch Book Marketing Strategies [S4 E9]

    Building A Buzz – Pre-Launch Book Marketing Strategies [S4 E9]
    Apr 10 2025
    Many authors make the mistake of starting their marketing efforts too late, missing key opportunities to build momentum. In this episode of the Business Book Bites podcast, Sheryl Andrews and Karen Williams dive into the essential strategies for preparing for a successful launch. We break down what you need to do well in advance to position your book for success and grow an engaged audience, while avoiding common pre-launch pitfalls. We're talking about the importance of engaging with your audience early to ensure you write the right book for your business and how building anticipation can make all the difference. So tune in as we explore the journey from idea to publication and how to make your book a key part of your broader business ecosystem. 👉 If you’ve not yet got a copy of Book Marketing Made Simple, mentioned in this episode, you can find it on Amazon and all good book retailers. ** Check Out Our Events ** If you’d like to find out more about how we can support you with your book, come along to one of our free monthly networking events, the Coffee and Connect Café held on the first Tuesday of each month. Our next event is on Tuesday 3 June where we will be diving into an important area of marketing and selling your book. You can find out more about this and our other upcoming events at https://www.librotas.com/librotasevents. Or contact Karen Williams via www.librotas.com. Key insights Engage Early: Start building momentum months before your launch. Engage your audience early to ensure you’re writing the right book for your business and avoid missing opportunities. Conversation is key! Build Anticipation: Share your author journey as well as your book content. People are naturally curious and want to follow the highs, lows, and learnings. Don't underestimate the power of sharing your process. Plan, Plan, Plan: Have a pre-launch strategy in place. Break down tasks weekly to make them manageable and ensure you're ready to deal with any inner critic that might pop up. Bio – Karen Williams Karen Williams is The Book Mentor at Librotas®, a leading authority in helping experts, entrepreneurs, and leaders write and market non-fiction books. Having started out in business in 2006, and writing her first book in 2009, she knows the difference that writing a book can make to your business when done well. With a focus on sharing significant stories and memorable messages, Karen guides her clients through the entire process of planning, writing, marketing, and launching a book that boosts credibility, attracts new clients, and creates exciting opportunities. Karen is the bestselling author of 10 books and a TEDx speaker. Website: https://librotas.com www.bookmarketingmadesimple.com Socials: https://www.facebook.com/librotashttps://twitter.com/librotashttps://www.linkedin.com/in/karenwilliamslibrotas/ https://www.instagram.com/karenwilliamslibrotas https://www.youtube.com/@librotas Bio – Sheryl Andrews Sheryl Andrews is The Listening Detective and is known for helping you do more of what you love and ditch the critic that says you can’t. Sheryl spends her time supporting individuals to work, learn and live at their best, both independently and in groups, and her first book, Manage Your Critic, was published in 2016 and she is currently writing her second. Website: https://stepbysteplistening.com Time-stamped overview: 00:00 Overcoming Publishing Doubts04:51 "Bravery in Writing and Publishing"09:28 Aligning Business Goals and Messaging13:13 Effective Book Marketing Strategies15:07 CRM and Newsletter Strategies18:27 Storytelling Key to Content Creation20:52 Engaging Readers in Writing Journey23:58 Effective Book Marketing Strategies Keywords: Successful book launch, writing process, author confidence, book marketing strategy, nook positioning, book promotion, email marketing, social media marketing, business list building, business ecosystem, crowdfunding, community building, business storytelling, pre-launch book marketing, personal brand, writing clarity, book themes, content repurposing, author journey, podcast book marketing, book marketing made simple
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    26 m
  • Building Author Platforms and Influencer Outreach with Nicky Blewitt [S4 E8]

    Building Author Platforms and Influencer Outreach with Nicky Blewitt [S4 E8]
    Apr 3 2025
    Welcome to a new episode of Business Book Bites! Today, Karen Williams, The Book Mentor, is joined by Nicky Blewitt—a book marketer, self-published author, and expert in helping writers build platforms that actually sell books.

    Nicky’s journey from gardener to author and marketing strategist is proof that smart marketing, not big budgets, makes the difference. With over 20 books published and years of experience navigating the indie publishing world, he’s discovered what really works when it comes to building an author platform that attracts readers and grows your influence.

    In this episode, we dive into the essentials of building a strong author platform, from branding and networking to creating a lead magnet that actually converts. We also explore the power of influencers—how they can help you reach more readers, and why they aren’t just for fiction authors.
    We discuss practical, low-cost strategies for book marketing, avoiding common pitfalls, and making the most of your time and resources—so you can focus on what matters most: writing books and getting them into the hands of the right readers.

    If book marketing feels overwhelming, this conversation will give you a clearer, more focused approach to growing your audience and selling more books.

    ** Check Out Our Upcoming Events **

    Fancy being inspired to write your book? You can check out all our upcoming events via our website, including our Book Launch Blueprint workshop on Monday 30 June, where you can learn the exact steps you need to follow to launch an Amazon bestselling book.

    We run a monthly online networking event (although we are taking a break in May while we run our writing retreat in Spain) and will be back online on Tuesday 3 June for the Coffee and Connect Café, 12-1pm UK time: www.librotas.com/librotasevents.

    Key Takeaways

    Consistent Branding is Crucial: Whether it's your website or social media profiles, ensure that your branding is cohesive and genre-appropriate to make a memorable impression on readers.

    Discoverability through Networking: Engage with other authors in your genre to share knowledge and run joint promotions. It's a valuable way to tap into new audiences and gain support in the indie author community.

    Influencer Relationships Matter: Reach out to influencers with genuine engagement, offering value first before asking for anything in return. Building solid relationships can increase your book's visibility significantly.

    Bio Nicky has been writing fiction and non-fiction for the last 10 years. He is a big fan of self-publishing and the freedom it gives writers. He has been an active book marketer for the last five years, disappearing down many rabbit holes during that time. Luckily he emerged knowing what works and what doesn't!

    Website: https://www.thebookmarketer.pro

    Socials: https://www.instagram.com/the_book_marketer/

    Time stamped overview:

    00:00 From Gardener to Self-Published Author
    06:09 Networking and Promotion Strategies
    07:49 Centralized Content Strategy Essentials
    11:43 Influencer Platforms: Influency & Intellifluence
    15:11 Effective Series Writing Essentials
    18:37 Trust Individuals: Personalize Marketing Approach
    20:54 Targeting Ideal Influencers Effectively 26:25 Empowering Authors for Independence
    27:19 "Building Relationships with Influencers"
    32:38 Influencer Promotion Cost-Sharing Strategy

    Keywords: self-publishing, book marketing, author platform, book branding, email list, lead magnet, social media, influencer marketing, book promotion, business networking, fiction authors, nonfiction authors, creative writing, amazon ad campaigns, reader engagement, beta readers, digital assets, book cover design, book launch, email marketing, book genre targeting, amazon keyword research, author outreach, influencer marketing, amazon author central, becoming a bestselling author
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    33 m
  • Exploring the Power of AI in Writing with Greg McQueen [S4 E7]

    Exploring the Power of AI in Writing with Greg McQueen [S4 E7]
    Mar 27 2025
    Welcome to a new episode of the Business Book Bites podcast! Today, Karen Williams, The Book Mentor, is joined by Greg McQueen, a former TV writer turned ghostwriter and AI writing specialist.

    Greg brings a unique perspective to writing, blending decades of storytelling expertise with a deep curiosity for AI and technology. With a background shaped by his successful writer father—who worked on the renowned series The Bill—Greg grew up immersed in the world of television writing. His career has since evolved from screenwriting to ghostwriting nonfiction, where he now helps professionals turn their expertise into impactful books.

    In this conversation, we dive into Greg’s journey from photography to writing, how AI has transformed his workflow, and why he sees AI as “Photoshop for writers.”

    We explore tools like ChatGPT, Claude, and Perplexity, discuss the practicalities of using AI for research and structuring books, and unpack the risks of emerging AI tools. Whether you’re new to AI or already experimenting with it, this episode is packed with insights to help you make the most of these evolving technologies in your writing process.

    ** Check Out Our Upcoming Events **

    Fancy being inspired to write your book? Join our next Coffee and Connect Café networking event. It’s on the first Tuesday of each month, from 12-1pm UK time. Our next session on Tuesday 1st April gives you the opportunity to ask Karen any question you like about the book-writing process.

    Also coming up soon is our Book Kick-Start workshop and Writing Retreat in Spain.

    You can check out all our events here: www.librotas.com/librotasevents.

    Key Takeaways

    Leverage AI Tools: Greg views AI as "Photoshop for writers", highlighting how tools like ChatGPT and Claude can enhance the writing process by improving efficiency while maintaining human authenticity.

    AI in Research & Writing: Discover how AI can assist in keeping track of background materials, offering draft suggestions, and ensuring a cohesive writing process by continually referencing stored project data.

    Adopt AI for Future Readiness: As Greg suggests, AI tools might soon become industry standards, much like Photoshop in photography. Now's the perfect time to explore and embrace these technologies to avoid falling behind.

    Bio

    Greg McQueen, a former TV writer (including "Life Force" with Damian Lewis), now specializes in ghostwriting nonfiction and AI writing. He helps professionals transform their expertise into engaging books and training materials, combining storytelling expertise with teaching experience to make complex topics accessible while preserving their impact.

    Website: www.signaltowords.com

    Socials: https://www.linkedin.com/in/gregmcqueen-ghostwriter/

    Time stamped overview:

    00:00 Writer's Legacy in Creative Upbringing
    05:29 "Haiti Relief Anthology Initiative"
    08:15 Exploring AI Evolution and Impact
    13:01 AI-Assisted Ghostwriting Benefits
    15:36 "Enhancing AI with Project Preloads"
    17:44 Preloading Instructions for Writing Projects
    21:14 Book Comparison Using ChatGPT
    27:15 Navigating AI in Writing
    30:25 AI Data Usage Misunderstanding
    33:10 Embrace Evolving Tech in Writing

    Keywords: AI writing, ghostwriting, storytelling expertise, nonfiction writing, TV writer, writing tools, book creation, writing profession, TV writing career, publishing process, book proposal, earthquake Haiti, anthology short stories, AI tools, ChatGPT, Claude AI, writing research, DeepSeek AI, Perplexity AI, AI privacy, AI-generated content, nonfiction writing, AI for writers, Greg McQueen, Karen Williams Book Mentor
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    31 m
  • Building a Thriving Community Around Your Book with Julia Schneider [S4 E6]

    Building a Thriving Community Around Your Book with Julia Schneider [S4 E6]
    Mar 20 2025
    Welcome to another insightful episode of Business Book Bites! In this episode, Karen Williams sits down with Julia Schneider, a seasoned business growth and community engagement specialist with over 16 years of experience. Julia’s holistic approach to nurturing physical health, emotional well-being, and personal growth makes her an authority in building vibrant communities. Together with Karen, Julia delves into the intricacies of constructing a community around your book. They explore the journey from Julia’s transition from fitness to community management, the significance of social interaction, and the vital role communities play in author success. Whether you're an author looking to launch your first book or an entrepreneur aiming to cultivate lasting connections, this episode is packed with valuable insights. Julia shares her expertise on the steps to creating and managing successful communities, selecting the right platforms, and maintaining the energy needed for community leadership. ** Check Out Our Upcoming Events ** Fancy being inspired to write your book? Join our next Coffee and Connect Café networking event. It’s on the first Tuesday of each month, from 12-1pm UK time. Our next session on Tuesday 1st April gives you the opportunity to ask Karen any question you like about the book-writing process. Also coming up in April 2025 is our Book Kick-Start workshop and writing retreat in Spain. You can check out all our events here: www.librotas.com/librotasevents. Key Takeaways Community as a Catalyst: Julia emphasizes that building a community is a powerful way to elevate and market your book. Engaging people who are excited about your topic creates a base that's eager for more – think programs, courses, and collaborations! Keep It Simple: Start simple and prioritize value. Avoid overwhelming your community members by focusing on providing meaningful, bite-sized content, which encourages genuine interaction and sustained engagement. It's All About Relationships: Julia highlights the necessity of an active and engaging presence as a community leader. Your role extends beyond content creation – being relational and connecting with your community can transform it from a group into a vibrant ecosystem. Bio Julia Schneider is a business growth and community engagement specialist with over 16 years of experience in business and marketing. Her specialty lies in creating vibrant, supportive online learning communities and helping businesses grow. She combines her expertise in community building, program creation, and transformational coaching to foster environments where individuals thrive, connect, and make a positive impact on the world. Her diverse educational background includes a degree in Kinesiology and Health Sciences, certifications as a Feminine Power Transformational Coach and Leader, and a diploma in Recreation and Leisure. This holistic foundation allows her to approach business growth and community development in a way that nurtures physical health, emotional well-being, and personal growth. Julia’s approach to community engagement is rooted in attentiveness to member needs, fostering a sense of belonging, and involving community members in collaborative projects. She implements innovative strategies that not only enhance member engagement but also drive organic growth and promotion for businesses. Website: www.alivewithpossibility.ca Socials: https://www.linkedin.com/in/julia-schneider-543805143 Time stamped overview:00:00 Passion Projects and Community Building04:50 Community Benefits for Authors08:07 Networking for Client Understanding13:32 Value Over Quantity in Giving17:22 Engagement and Facebook Group Dynamics17:58 Start Simple, Grow Later23:45 Start Small and Build Gradually25:11 Project Planning: Work Backwards Keywords: community engagement, business growth, online learning community, book marketing, community building, membership platforms, networking events, marketing ecosystem, content creation, audience engagement, sustainable community, community support, relationship building, book marketing, marketing ecosystem, marketing funnel, membership programmes, business membership, book sales, business books, business book bites
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    28 m
  • The Power of Podcast Guesting with Jim James [S4 E5]

    The Power of Podcast Guesting with Jim James [S4 E5]
    Mar 13 2025
    In this episode of Business Book Bites, host Karen Williams is joined by Jim James, an accomplished marketing consultant, podcast host, and author. With years of experience, he has mastered the art of making a profit from publicity and has ventured into writing and podcasting.

    Jim has published three books, leveraging his podcast, "The Unnoticed Entrepreneur", to transform insightful conversations with over 500 guests into a valuable publishing opportunity. Jim discusses the importance of being a podcast guest as a strategy to drive book audiences and shares practical tips for maximising the exposure gained from guest appearances.

    Tune in as he provides actionable insights on how to prepare effectively, leverage podcast appearances for SEO benefits, and create lasting connections with hosts—all while sharing some of his favourite tech tools and personal anecdotes along the way.

    This episode is a masterclass in understanding the synergy between podcasting and writing for business growth, designed to inspire authors and entrepreneurs alike.

    ** Check Out Our Upcoming Events **

    Fancy being inspired to write your book? Join our next Coffee and Connect Café networking event. It’s on the first Tuesday of each month, from 12-1pm UK time.

    Also coming up is our Book Kick-Start workshop - perfect if you want help getting started. And our writing retreat in Spain - ideal for quality time to write your book in the beautiful Andalucian Mountains. You can check out all our events here: www.librotas.com/librotasevents.


    Key Takeaways:

    Preparation is Key: Jim emphasizes that 70% of your podcast appearance success is in the preparation. Know the show's style, prepare your talking points, and ensure your tech setup is top-notch.

    Leverage Your Podcast Appearance: Don’t just appear and disappear. Jim advises maximizing the relationship with the host. Follow-up, express gratitude, and explore further collaboration opportunities.

    Create a Clear Call to Action: Engage your audience with a clear next step. Provide valuable takeaways or free resources to keep the conversation going beyond the episode.

    Bio: Jumping out of a plane at the age of 17 taught Jim what he was going to do with his life. Be an entrepreneur. He had learnt how to make a profit from publicity...he's enjoyed 25 years as an expatriate entrepreneur in Asia, and now is a marketing consultant, podcast host and author living in Wiltshire.

    Website: https://www.jimajames.com https://www.amazon.co.uk/stores/Jim-James/author/B09C6LPVH2

    Socials: https://www.linkedin.com/in/jimajames https://www.facebook.com/jimacljames https://www.facebook.com/jimacljames

    Time stamped overview:

    00:00 Publishing and Podcasting Journey
    05:08 Entrepreneurial Success Stories: A Journey
    07:27 Podcast Guesting: Access & Credibility Boost
    10:59 Preparing for Podcast Appearances
    15:09 Effective Storytelling for Media Engagement
    17:46 "Podcasting: A Two-Way Journey"
    20:41 Interactive Content for Engagement 25:33 Building Success Through Coaching Networks 27:39 Top Tools for Video and Audio
    29:46 Leveraging Content Across Platforms
    33:46 Build Your Personal Website Now
    37:08 Streamlining for Podcast Success

    Keywords: entrepreneur, publicity, marketing consultant, podcast host, podcast guesting, book marketing, guesting on podcasts, smart author system, writing a book, self-published, Amazon books, British Business Book Awards, Wiley, podcast guest, podcast strategy, podcast host, podcast preparation, podcast pitch, audiogram, SEO, book backlinks, podcast guest blueprint, book pr, leverage podcast
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    37 m
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