Burnout vs Prosperity Which is Better for Your Career?

Guest:

Terri Maxwell
Founder of Succeed On Purpose & Share On Purpose | Growth Strategist | Author | Purpose Pioneer
LinkedIn

Host:

Melissa Aarskaug

Executive Connect | Website
YouTube: @ExecutiveConnect

Episode Overview:

What if the key to success isn’t hustling harder, but flipping a mental switch? In this inspiring episode of the Executive Connect Podcast, Melissa Aarskaug sits down with Terri Maxwell—serial entrepreneur, growth strategist, and founder of Succeed On Purpose. Terri has launched over 50 brands and now helps leaders and entrepreneurs reframe their approach to success—making it more aligned, sustainable, and purposeful. In this conversation, Terri shares her story from corporate burnout to transformational leadership and introduces her science-backed "Success Switch"—a three-step framework that can help anyone rewire their mindset and achieve prosperity with purpose. We spoke about:
• Why burnout is not a badge of honor—and what to focus on instead
• The three pillars of aligned success: Persona, Passion, Purpose
• How to ditch hustle culture and find sustainable, purpose-driven growth
• Real-world examples of leaders redefining success in every industry
• The "ABC Framework" to flip your mindset and reprogram in 7 days
• And why the only limits are the ones you believe

Timestamps:

00:00 – What If Success Isn’t More Hustle?
01:15 – Terri’s Wake-Up Call After Corporate Success
02:20 – The 3 Pillars: Persona, Passion, Purpose
04:35 – Rethinking Success Beyond the 9-5
07:20 – Purpose Is a Verb, Not a Noun
10:30 – Are We Entering the Purpose Era?
12:20 – Examples: Purpose-Driven CFOs and Engineers
14:36 – Why Personal Growth Drives Business Growth
17:03 – Terri’s Childhood & The First Success Switch
20:32 – The ABC Framework: Acknowledge, Breathe, Claim
25:29 – Reprogramming the Mind in 7 Days
26:45 – Final Words: There Are No Limits But Your Own
28:22 – Where to Find Terri

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