Burnout to Bottled Magic: Ceci Tucker on Building Wilde Folk & Trusting the Pivot

She didn’t plan to start a perfume line — her body asked her to.

This week on Get in My Chair, I’m talking with Ceci Tucker — Austin-based interior designer and founder of Wilde Folk, a holistic perfume and wellness brand with serious soul.

We’re diving into:

• ⚡️ The health shift that changed everything
• 🔥 Why her first perfume was a rebellion — not a product
• 📦 Behind the scenes of her rebrand (and what’s next for Wilde Folk)
• 🧠 What most creators don’t talk about when they pivot their business

Ceci is proof that following your intuition isn’t always easy — but it’s where the magic lives.

This convo is raw, real, and full of moments that’ll make you think “am I playing it too safe?”

Tune in. Take what you need. Let Ceci’s story move you.

🔗 Links:

• Follow Ceci: @wilde.folk
• Explore Wilde Folk
• Connect with Kylie