Built to Sell: Getting Sales Team Design Right

In this episode, we take a brisk stroll through sales team design—yes, really. After Andy kicks things off with a heroic tale of impeccable event planning marred only by the tragic absence of, well, everything he needed, we dive headfirst into the serious business of sales strategy.

We unpack why structure and clarity matter more than ever when it comes to setting your sales team up for success. From aligning roles with business goals, to building for collaboration over competition, to the underrated power of subject matter experts—you'll get insight, humour, and just enough vulnerability to remind you we're all just trying not to leave our laptop on a plane.

If you're leading a sales org, building a team, or wondering why your best people keep burning out, this one’s for you.