Built to Perform with James Hallworth – Ep.1: Ben Cross on Creative Solutions in Real Estate

In this episode of the Built to Perform podcast, host James Hallworth interviews Ben Cross, a creative problem solver and development manager. Ben discusses his career transition from a failed architect to a client-side developer, focusing on reinvigorating existing assets for both overseas funds and UK landlords. The conversation covers the importance of balancing technical expertise with financial acumen, the challenges of making the switch from consultancy to decision-making, and the concept of 'expert generalism.' Ben emphasizes the need for creative solutions in real estate development, especially in light of current market dynamics and financial constraints. The discussion also touches on the benefits of marginal gains, the role of artificial intelligence, and the importance of being open to change and failure for long-term success.

00:00 Introduction and Welcome

00:31 Meet Ben Cross: A Creative Problem Solver

01:59 Transitioning from Consultant to Decision Maker

03:47 Balancing Technical Expertise and Financial Acumen

10:23 Creating Value Through Creativity

15:05 The Importance of Change in Real Estate

34:55 Personal Branding and LinkedIn Strategy

37:47 Final Thoughts and Industry Insights