"Built to Last" by Jim Collins

"Built to Last" by Jim Collins examines the practices of long-lasting, successful companies. The authors argue that these companies, unlike many others, are driven by a core ideology that guides their operations, rather than focusing solely on profits. They also demonstrate how these companies stimulate progress through both ambitious goals and a process of constant experimentation and learning. This approach, the authors argue, enables these visionary companies to adapt to a changing world while remaining true to their fundamental principles.