Built on Community, Grown Through Influence with SMASH + TESS Founder Ashley Freeborn
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Built on Community, Grown Through Influence with SMASH + TESS Founder Ashley Freeborn
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What happens when you stop overthinking and just post it? In this episode, Clio sits down with Ashley Freeborn, founder of SMASH + TESS, the viral fashion brand redefining comfort, confidence, and inclusivity. Ashley shares how she went from high school teacher to fashion founder, building a global brand by listening to her community, embracing authenticity, and leveraging influencer partnerships that actually convert. From early support by Jillian Harris to a standout collaboration with Hilary Duff, this episode breaks down how real connection, organic content, and trusting your audience can turn a simple idea into a movement.
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