Coasting kills e-commerce brands. In this episode of Built by Business with Andy Isom, we break down why standing still is the fastest way to lose ground on Amazon and in e-commerce.

You’ll learn how to spot the signs of market maturity, why the product life cycle applies to every SKU you launch, and what “investing in growth” actually looks like in today’s competitive landscape. From new product lines to better brand assets to customer retention strategies, Andy shares how successful founders stay ahead of decline.

We’ll also cover why Amazon’s algorithm punishes inactivity, how competitors exploit complacency, and the exact steps to break free from stagnation before your top seller flatlines.

All my resources here: www.andyisom.com

The latest U.S.–China tariff update just dropped, and it could have major implications for e-commerce sellers, sourcing strategies, and global supply chains.

In this episode, I break down what the new extension means, how it might impact Amazon and DTC brand owners, and what you should be thinking about if your products come from China.

Plus, I’m pulling back the curtain on my own content plans moving forward what’s changing, what’s staying, and how I’m approaching the next phase of growth for the podcast, YouTube, and beyond.

If you want to stay ahead on trade news and get a behind-the-scenes look at where my content is headed, this one’s worth the listen.

All my resources: www.andyisom.com

In this episode of Built by Business, I break down two powerful (but underrated) Amazon PPC features that most sellers still aren’t using: Bid Performance Estimates and Keyword Groups. These tools can help you make smarter bidding decisions and unlock better keyword targeting in 2025.

You’ll hear a couple behind the scenes clips of real consulting calls with brand owners facing common concerns that advertisers have on Amazon.

Whether you're brand new to Amazon Ads or already scaling a brand, you'll learn how to:

• Predict impressions before you bid using Bid Performance Estimates

• Quickly launch high-performing keyword campaigns with Keyword Groups

• Avoid common mistakes that raise ACOS and burn budget

• Shift your mindset from ACOS-chasing to long-term TACOS improvement

This episode is sponsored by the Amazon Ads team. #Ad #AmazonAds