Most Amazon sellers try to compete on price, reviews, or ad spend. But in 2025, the smartest brands are avoiding direct competition altogether—and winning with better positioning. In this episode, Andy Isom breaks down the “zero-opposition” framework to help sellers stand out, carve uncontested niches, and build brands that convert on the strength of their identity—not just their specs.

Learn how to identify unique angles, tap into overlooked personas, and optimize your listing for differentiation—not commoditization. Plus, hear real-world examples from Andy’s agency and prompts to help you reposition your own product today.

Get a free Amazon brand audit at www.weavos.io

When you become a parent, everything about business changes—especially how you manage time, make decisions, and define success.

In this episode of Built by Business, Andy shares what operating a business looks like after the first kid. From scheduling deep work around nap time to redefining business goals with your family in mind, this is a real look at fatherhood and entrepreneurship.

All my resources: www.andyisom.com

Most founders quit in year one—not because their business can’t work, but because they burn out right before it starts to.

In this episode of Built by Business, Andy unpacks the “One Year Rule”—why everything feels so hard in months 1–9, and what actually starts to click after 12 months in the game. From building momentum to trusting your process, this episode is for anyone stuck in the messy middle wondering if it’s time to quit—or time to double down.

All my resources: www.andyisom.com