Some gym owners treat debt like a dirty word.

They avoid it at all costs, convinced that cash-only is the only safe path.

But here’s the irony: many of those same gym owners call themselves entrepreneurs. And by definition, entrepreneurship requires taking on financial risk.

In this episode, Tim and Randy unpack one of the most critical mindset gaps holding gym owners back: the refusal to leverage debt.

They share:

• the opposing financial philosophies of Dave Ramsey and Robert Kiyosaki
• how risk tolerance shapes business outcomes
• Why playing it “safe” might be the riskiest move of all

Tune in to learn how leveraging debt strategically could be the key to breaking out of survival mode and building a gym that actually gives you freedom.

Let’s dive in!

Key Takeaways:

• Intro (00:00)
• Big changes coming to the podcast (00:28)
• By definition, an entrepreneur assumes financial risk (01:24)
• Dave Ramsey vs. Robert Kiyosaki debt philosophies (03:34)
• Belief in yourself is key to success (07:11)
• COVID, EIDL loans, and survival through debt (10:29)
• Options for SBA loans and funding (14:08)
• The role of credit cards and lines of credit (15:35)
• Gym owners’ hesitation to spend even with options (18:17)
• Why bankruptcy isn’t the end (20:21)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

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If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode, Tim and Zach are joined by Marty Miller, Chief Movement Officer at Kinotek, to break down what’s actually possible on the training floor when objective movement data drives the experience.

Marty’s been in the game a long time. Athletic training, pro baseball, NASM educator, all of it. Now he’s helping gyms turn movement health into the next big metric.

With Kinotek, that’s finally possible. The system uses LIDAR to screen clients in under a minute, producing a movement score that plugs straight into the Semi-Private Pro app. From there, workouts adjust in real time based on how someone actually moves.

In this episode, Marty breaks down how that data improves client buy-in, boosts retention, streamlines front desk assessments, and impacts the business as a whole. He also explains why movement should be considered a major health indicator (right alongside heart rate variability and sleep quality).

The takeaway is simple. If you’re still running your gym on personality and programming intuition, you’re going to get lapped.

Tune in and see how top-tier gyms are future-proofing their product… and charging what it’s actually worth.

Key Takeaways:

• Intro (00:00)
• Marty’s background & Kinotek's mission (00:19)
• Early adoption of evidence-based systems (03:39)
• How Kinotek revolutionizes movement assessments (10:43)
• Movement as the key to longevity and sustainable fitness (14:58)
• Showing measurable client progress through data (17:46)
• Semi Private Pro’s app and client programming flow (23:09)
• Kinotek’s real-time movement screening integration (34:47)
• Marty’s contact info (37:30)

Additional Resources:

- Kinotek website: https://kinotek.com/

- Contact Marty: marty.miller@kinotek.com

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- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

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If you haven't already, please rate and review the podcast on Apple Podcasts!

If your Facebook ad leads are costing more and converting less, you're not imagining it. Something’s definitely going on. And it’s hitting gym owners across the board.

There’s a weird pattern showing up everywhere. You get a lead, call them immediately… and they’ve got no idea who you are. Some don’t speak the language. Some never even saw your ad. Some swear they weren’t on Facebook at all.

On paper, your CPL looks fine. But nothing’s sticking, and it’s draining your time and budget fast. However, instead of killing your ads and walking away, it’s time to reframe how return on ad spend really works today.

In this episode, Tim and Randy break down why this is happening, why CPA is 3–4x what it used to be, and what you can actually do about it. (Spoiler: it’s not just your funnel or follow-up.)

Everyone is tired of chasing ghosts and wasting ad spend. You're probably no exception.

Tune in to learn the smarter way forward.

Key Takeaways:

• Intro (00:00)
• Facebook lead quality is plummeting (00:50)
• Standard cost-per-lead metrics no longer work (04:00)
• Use initiation fees to boost upfront ROI (07:00)
• Challenges attract short-term clients only (09:25)
• Transformational clients rarely become lifestyle clients (11:32)
• Switch to semi-private model for sustainable growth (15:45)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

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If you haven't already, please rate and review the podcast on Apple Podcasts!