Are you an executive feeling stuck in your job search, rewriting your resume endlessly, or applying for roles that don't quite fit? You're not alone!

In this episode of the Built On Purpose podcast, Max Hansen interviews Lisa Rangel, founder of Chameleon Resumes and a top career strategist. Discover the biggest misconceptions executives have about presenting themselves and learn how to land roles without sacrificing your authenticity.

Takeaways:

- Stop contorting yourself to fit every job description. Authenticity is key!

- Focus on your values and what you *don't* want, not just what you *can* do.

- One strong, foundational resume is better than multiple versions that might contradict each other.

- Your LinkedIn profile and resume need to align to avoid confusion and raise red flags.

Y Scouts Company Links:

🌐 Website: https://yscouts.com/

💼 About Us: https://yscouts.com/about-us/

📊 Process Demo: https://yscouts.com/resources/

👥 Meet the Team: https://yscouts.com/meet-the-team/

📚 Free Book “Hiring on Purpose”: https://yscouts.com/hiring-on-purpose/

🎙️ Built on Purpose Podcast: https://yscouts.com/podcast/

📝 Blog: https://yscouts.com/blog/

📞 Contact: https://yscouts.com/contact/

Max Hansen ( Y Scouts Founder):

👤 Profile: https://yscouts.com/max-hansen/

🔗 LinkedIn: https://www.linkedin.com/in/maxhansen

🏅 Forbes HR Council: https://councils.forbes.com/profile/Max-Hansen-CEO-Y-Scouts/9d4bcbb0-c76f-41b5-aafd-ba0e0e30fdf0

📷 Instagram: https://www.instagram.com/mhansen44/

YScouts Social Media & Channels:

🔹 LinkedIn: https://www.linkedin.com/company/y-scouts

🔹 Instagram: https://instagram.com/yscouts/

🔹 Facebook: https://facebook.com/Yscouts/

🔹 X (Twitter): https://twitter.com/YScouts

🔹 YouTube: https://www.youtube.com/watch?v=PWoB_8dtQjs

Are you an entrepreneur stuck in the chaos of growth, struggling to scale your company without losing your mind, your team, or your soul?

Join Max Hansen as he sits down with Kelly Knight, President and Integrator of EOS Worldwide, to explore the secrets to leading with clarity, building with traction, and letting go of what's holding you back. Learn how to implement the Entrepreneurial Operating System (EOS) effectively and transform your business!

Takeaways:

• Visionaries often misunderstand their need for support.
• Integrators must enjoy the creative process with visionaries.
• EOS is simple but requires commitment and accountability.
• Not everyone is cut out for EOS; it requires openness and vulnerability.
• The integrator role is often misunderstood and hired too late.
• Clarity in vision is crucial for effective leadership.
• Colby assessments help teams understand work dynamics.
• Hiring mistakes often stem from unclear expectations.
• Finding the right EOS implementer is key to success.
• Self-reflection and feedback are essential for growth.

—

Connect with Kelly Knight

• X (Twitter): @kellyknighteos
• Website: EOS Worldwide

—

Y Scouts Company Links:

🌐 Website: https://yscouts.com/

💼 About Us: https://yscouts.com/about-us/

📊 Process Demo: https://yscouts.com/resources/

👥 Meet the Team: https://yscouts.com/meet-the-team/

📚 Free Book “Hiring on Purpose”: https://yscouts.com/hiring-on-purpose/

🎙️ Built on Purpose Podcast: https://yscouts.com/podcast/

📝 Blog: https://yscouts.com/blog/

📞 Contact: https://yscouts.com/contact/

—

Max Hansen ( Y Scouts Founder):

👤 Profile: https://yscouts.com/max-hansen/

🔗 LinkedIn: https://www.linkedin.com/in/maxhansen

🏅 Forbes HR Council: https://councils.forbes.com/profile/Max-Hansen-CEO-Y-Scouts/9d4bcbb0-c76f-41b5-aafd-ba0e0e30fdf0

📷 Instagram: https://www.instagram.com/mhansen44/

—

Y Scouts Social Media & Channels:

🔹 LinkedIn: https://www.linkedin.com/company/y-scouts

🔹 Instagram: https://instagram.com/yscouts/

🔹 Facebook: https://facebook.com/Yscouts/

🔹 X (Twitter): https://twitter.com/YScouts

—

🎧 Listen the full episode on YouTube: https://www.youtube.com/watch?v=ZMtkUJgxeuw

Unlock Exponential Growth with a World-Class COO | Cameron Herold (CEO Whisperer) on Building a Thriving Culture

Is your business growth plateauing? Are you wearing too many hats and struggling to scale?

This episode of the Build On Purpose podcast is your roadmap to building a leadership team that transforms your vision into reality. Max interviews Cameron Herold , the "CEO Whisperer" and founder of the COO Alliance, who shares invaluable insights on hiring the perfect second-in-command to unlock your business's full potential.

—

Key Takeaways:

• A great COO is the Yin to the CEO's Yang, perfectly complementing their strengths and weaknesses.
• Hiring a COO frees up the founder's time to focus on high-impact activities and personal pursuits.
• Delaying the hiring of a COO can significantly slow down business growth.
• The right COO can transform your company culture and drive deeper team engagement.

—

Connect with Cameron Herold

• COO Alliance – Join the leading network for second-in-command executives: https://cooalliance.com

• Second in Command Podcast – Hear behind-the-scenes insights from top COOs: https://cooalliance.com/podcast

Books by Cameron Herold:

• The Second in Command

• Vivid Vision

• Double Double

• Meetings Suck

• Free PR Available on Amazon or CameronHerold.com

• Invest in Your Leaders – Leadership development course: https://investinyourleaders.com

• Newsletter & Resources: https://cameronherold.com

• Follow Cameron on LinkedIn: https://www.linkedin.com/in/cameronherold

—

YScouts Company Links:

• Website: https://yscouts.com/

• About Us: https://yscouts.com/about-us/

• Process Demo: https://yscouts.com/resources/

• Meet the Team: https://yscouts.com/meet-the-team/

• Free Book “Hiring on Purpose”: https://yscouts.com/hiring-on-purpose/

• Built on Purpose Podcast: https://yscouts.com/podcast/

• Blog: https://yscouts.com/blog/

• Contact: https://yscouts.com/contact/

Max Hansen (Y Scouts Founder):

• Profile: https://yscouts.com/max-hansen/

• LinkedIn: https://www.linkedin.com/in/maxhansen

• Forbes HR Council: https://councils.forbes.com/profile/Max-Hansen-CEO-Y-Scouts/9d4bcbb0-c76f-41b5-aafd-ba0e0e30fdf0

• Instagram: https://www.instagram.com/mhansen44/

YScouts Social Media & Channels:

• LinkedIn: https://www.linkedin.com/company/y-scouts

• Instagram: https://instagram.com/yscouts/

• Facebook: https://facebook.com/Yscouts/

• X (Twitter): https://twitter.com/YScouts

🎧 Listen the full episode on YouTube: https://www.youtube.com/watch?v=RLVr7lVZtq8

Unlocking Exponential Impact: Building a Business That Thrives Without You!

Are you an entrepreneur building a cage instead of a company? Rich Schefren, the godfather of online business strategy, joins Max Hanson on the Built On Purpose podcast to reveal how to escape the trap and build a business that scales. Discover the secrets to strategic leverage, the dangers of confusing tactics with strategy, and how to create a business model that thrives independently.

In this insightful episode, Rich shares his experiences scaling Agora Inc to over a billion dollars and mentoring industry giants like Russell Brunson and Ryan Dice. Learn how to get YOUR color off the mind map and create a living, breathing business!

Y Scouts Company Links:

🌐 Website: https://yscouts.com/

💼 About Us: https://yscouts.com/about-us/

📊 Process Demo: https://yscouts.com/resources/

👥 Meet the Team: https://yscouts.com/meet-the-team/

📚 Free Book “Hiring on Purpose”: https://yscouts.com/hiring-on-purpose/

🎙️ Built on Purpose Podcast: https://yscouts.com/podcast/

📝 Blog: https://yscouts.com/blog/

📞 Contact: https://yscouts.com/contact/

Max Hansen ( Y Scouts Founder):

👤 Profile: https://yscouts.com/max-hansen/

🔗 LinkedIn: https://www.linkedin.com/in/maxhansen

🏅 Forbes HR Council: https://councils.forbes.com/profile/Max-Hansen-CEO-Y-Scouts/9d4bcbb0-c76f-41b5-aafd-ba0e0e30fdf0

📷 Instagram: https://www.instagram.com/mhansen44/

YScouts Social Media & Channels:

🔹 LinkedIn: https://www.linkedin.com/company/y-scouts

🔹 Instagram: https://instagram.com/yscouts/

🔹 Facebook: https://facebook.com/Yscouts/

🔹 X (Twitter): https://twitter.com/YScouts

🎙 Enjoyed the Episode? Leave a ⭐⭐⭐⭐⭐ review and share with someone who needs to hear this message. 🎧 Subscribe for more conversations on leadership, values, and impact.

Is your hiring process stuck in the past? ⏳ Max Hansen dives into the death of job boards like CareerBuilder and Monster, and what this means for the future of executive hiring. Learn how to shift from outdated, high-volume strategies to high-trust, strategic approaches that attract top talent and ensure a better fit for your organization. Plus, discover the dangers of over-relying on assessments and AI in hiring, and how to use these tools effectively.

Watch this episode to revolutionize your talent acquisition strategy! Learn how to hire with clarity using Role Visioning — a proven framework that helps leaders define what success actually looks like in a role before they start recruiting. 👉 RoleVisioning.com Listen now on YouTube: https://www.youtube.com/watch?v=28BW-MPe1JY

— 💡 What You’ll Learn:

✅ Talent acquisition strategies in the age of AI

✅ The pitfalls of job boards and alternative solutions

✅ Effective use of assessments in the hiring process

✅ Defining purpose in entrepreneurship and business

✅ Improving communication skills for personal and professional growth

✅ Role Visioning for clear role definition

—

🌟 yscouts Company Links:

🌐 Website: https://yscouts.com/

💼 About Us: https://yscouts.com/about-us/

📊 Process Demo: https://yscouts.com/resources/

👥 Meet the Team: https://yscouts.com/meet-the-team/

📚 Free Book “Hiring on Purpose”: https://yscouts.com/hiring-on-purpose/

🎙️ Built on Purpose Podcast: https://yscouts.com/podcast/

📝 Blog: https://yscouts.com/blog/

📞 Contact: https://yscouts.com/contact/

👑 Max Hansen ( yscouts Founder):

👤 Profile: https://yscouts.com/max-hansen/

🔗 LinkedIn: https://www.linkedin.com/in/maxhansen

🏅 Forbes HR Council: https://councils.forbes.com/profile/Max-Hansen-CEO-Y-Scouts/9d4bcbb0-c76f-41b5-aafd-ba0e0e30fdf0

📷 Instagram: https://www.instagram.com/mhansen44/

📱 YScouts Social Media & Channels:

🔹 LinkedIn: https://www.linkedin.com/company/y-scouts

🔹 Instagram: https://instagram.com/yscouts/

🔹 Facebook: https://facebook.com/Yscouts/

🔹 X (Twitter): https://twitter.com/YScouts

🔹 YouTube: https://www.youtube.com/channel/UCtB6c3hqH5j8Ru6hPT7kr2A

🎙 Enjoyed the Episode? Leave a ⭐⭐⭐⭐⭐ review and share with someone who needs to hear this message. 🎧 Subscribe for more conversations on leadership, values, and impact.

Unleash Your Inner Gumball: The Visionary Behind Gumball 3000!

Join Max Hansen, CEO of Y Scouts and two-time Gumball 3000 participant, as he sits down with the legendary Maximillion Cooper, the founder of Gumball 3000! In this episode of the Built On Purpose podcast, we dive deep into the evolution of Gumball 3000, from its humble beginnings as a wild road trip to its current status as a global lifestyle brand.

Maximillion shares the story of blending automotive culture, motorsports, fashion, music, and philanthropy to create an iconic brand recognized worldwide. Learn about the business strategies behind this multimillion-dollar enterprise, the incredible growth of the Gumball 3000 event, and what exciting plans lie ahead for the future.

—

💡 Key Takeaways from This Episode:

- Gumball 3000 started as a road trip and evolved into a global lifestyle brand.

- It combines automotive culture with music, fashion, art, and philanthropy.

- The annual Gumball rally has become a mobile festival attracting hundreds of thousands of attendees.

- Maximillion Cooper's diverse background in action sports, fashion, and motorsports influenced the creation of the brand.

- Gumball 3000 has expanded into various product lines, including video games, toys, books, and apparel.

—

🔗 Connect with Maximillion Cooper:

Official Website: https://www.gumball3000.com Instagram (Personal): https://www.instagram.com/mrmaxcooper Instagram (Gumball 3000): https://www.instagram.com/gumball3000 LinkedIn: https://www.linkedin.com/in/maximillioncooper Twitter/X (Gumball 3000): https://twitter.com/gumball3000 Facebook (Gumball 3000): https://www.facebook.com/gumball3000 YouTube (Gumball 3000): https://www.youtube.com/user/Gumball3000Rally

📣 Connect with Max Hansen & Y Scouts

Max Hansen’s LinkedIn: https://www.linkedin.com/in/maxhansen/ Max Hansen’s Instagram: https://www.instagram.com/mhansen44/ Y Scouts Instagram: https://www.instagram.com/yscouts Y Scouts Website: https://yscouts.com Listen now: https://www.youtube.com/watch?v=AfWKIoCTEzc

🎙 Enjoyed the Episode? Leave a ⭐⭐⭐⭐⭐ review and share with someone who needs to hear this message. 🎧 Subscribe for more conversations on leadership, values, and impact.

In this episode of the Built On Purpose Podcast, Max Hansen sits down with Kevin Rogers—former stand-up comic, direct response copywriting expert, and founder of CopyChief.com.

Kevin reveals why most leaders unintentionally repel great talent because their messaging is overcomplicated and robotic. He breaks down his powerful W.R.I.T.E. N.O.W. Framework to help leaders write clearly, communicate with purpose, and attract the right people.

You’ll also hear Kevin’s take on how AI can sharpen your message—but why human imperfection is what really connects.

💡 If you’re a founder, hiring leader, or freelance copywriter looking to lead with authenticity and write copy that resonates, this episode is a must-listen.

🎧 Listen now to learn: ✅ Why clarity beats persuasion in leadership and hiring ✅ How to write job descriptions that attract (and repel) the right people ✅ How AI can elevate your copy—but why human imperfection still wins ✅ Kevin’s W.R.I.T.E. N.O.W. Framework for writing messaging that connects ✅ Why boring messaging is the real threat to your business

🔗 Connect with Kevin Rogers:

Website: https://copychief.com/ Instagram: https://www.instagram.com/therealcopychief/ LinkedIn: https://www.linkedin.com/in/kevinrogers-cc

📣 Connect with Max Hansen & Y Scouts Max Hansen’s LinkedIn: https://www.linkedin.com/in/maxhansen/ Max Hansen’s Instagram: https://www.instagram.com/mhansen44/ Y Scouts Instagram: https://www.instagram.com/yscouts Y Scouts Website: https://yscouts.com

🎙 Enjoyed the Episode? Leave a ⭐⭐⭐⭐⭐ review and share with someone who needs to hear this message. 🎧 Subscribe for more conversations on leadership, values, and impact.

🚀 What if the success you're chasing is being blocked by the version of you that feels safest?

In this episode of the Built On Purpose Podcast, Max Hansen sits down with Michael Bernoff, founder of the Human Communications Institute and author of Average Sucks. Michael shares how identity traps even high-functioning people, why willpower is overrated, and how your language patterns determine your outcomes.

💡 What You’ll Learn: ✅ Why your current average is quietly running your life ✅ How small language changes can lead to massive behavior shifts ✅ Why mindset isn’t an add-on, it’s the whole operating system ✅ A simple two-day rule to rewire habits and build lasting momentum

🔥 Memorable Quotes: ✨ “You're not addicted to your problems because you're weak. You're addicted to your problems because they're familiar.” – Michael Bernoff ✨ “Discipline isn't the starting point. It's the outcome of doing something twice and realizing you can.” – Michael Bernoff ✨ “We train the people around us to respond to who we've been, not who we want to be.” – Michael Bernoff

🔗 Connect with Michael Bernoff: Website: https://michaelbernoff.com/ Instagram: https://www.instagram.com/michael_bernoff/ LinkedIn: https://www.linkedin.com/in/michael-bernoff-ba5a3a4b/

📣 Connect with Max Hansen & Y Scouts: Max Hansen’s LinkedIn: https://www.linkedin.com/in/maxhansen/ Max Hansen’s Instagram: https://www.instagram.com/mhansen44/ Y Scouts Instagram: https://www.instagram.com/yscouts Y Scouts Website: https://yscouts.com

🎙 Enjoyed the Episode? Leave a ⭐⭐⭐⭐⭐ review and share with someone who needs to hear this message. 🎧 Subscribe for more conversations on leadership, values, and impact.