In this reflection episode of Built Not Born In Business, we unpack the biggest lessons from our recent conversation with Andrew Hulbert and what they mean for founders building real businesses today.

This isn’t a surface-level recap. It’s an honest discussion about what actually stuck with us and what we’re implementing inside our own businesses.

We talk about:

• Why long-form video is one of the most underused growth tools in modern marketing

• How one podcast episode can fuel weeks of content, lead generation and brand authority

• Why hiring the person, not the CV, could completely change your culture

• The reality of equity, ownership and rewarding the people who help you scale

• What your “island” looks like after exit and why most founders never stop to think about it

• The uncomfortable truth about happiness, money, health and what success actually feels like

This episode is for business owners, founders and leaders who are building something meaningful and want to think more deeply about how and why they’re doing it.

Real reflection from two founders still in the game.

Because success isn’t born.
It’s built.

What does building a $100m+ business really teach you about people, leadership and success?

In this episode of Built Not Born In Business, we sit down with Andrew Hulbert, founder of Pareto FM, to talk honestly about what it takes to build, scale and eventually step away from a business without losing yourself along the way.

This conversation isn’t about growth hacks or surface-level culture talk.

Andrew shares how building a people-first business from day one shaped everything that followed. From hiring without traditional interviews, adapting roles around real lives, and rewarding behaviour that actually matters, to the uncomfortable lessons that only come from responsibility, pressure and making mistakes at scale.

We also talk openly about:

• What founders often get wrong about “company culture”
• Why treating people like humans is a competitive advantage
• The leadership lessons that only come from losing money and trust
• What happens emotionally after exiting a business
• Why success doesn’t feel the way most people think it will
• How family, time and perspective change once the business is no longer running you.

This is a grounded, honest conversation for business owners who care about how they build, not just what they build.

What does it really take to build a £100m+ business in the real world?

In this episode of Built Not Born In Business, we sit down with Tobias Allen to talk honestly about the lessons that shaped his journey, including what he learned from working with Alex Hormozi and Simon Squibb.

Tobias breaks down the realities of building a high-growth business. The pressure that comes with scale. The personal cost of ambition. The decisions that matter when the stakes are high. And how ideas popularised by Alex Hormozi and Simon Squibb translate into real-world execution, not just theory.

We explore:

• What building a £100m+ business actually demands

• Which Alex Hormozi principles work in practice and which only work if you are willing to do the hard work

• The mindset shifts required to scale without losing yourself

• The mistakes, pressure, and responsibility that rarely get talked about

• Why success is built over time, not born overnight

Built Not Born In Business is a podcast for business owners, founders, and people thinking about starting a business who want the full picture. The truth behind the results. The thinking behind the decisions. And the reality behind real business success.