In this episode of Build From Scratch with Sharon Hunneybell, Sharon sits down with entrepreneur and creative thinker Brett McCallum, the founder of Official Beer Co — a brand built on collaboration, community, and world-class brewing. Brett shares how his passion for storytelling, people, and innovation led to the creation of a beer company that’s as much about connection as it is about craft. From forming international brewing partnerships to developing standout designs and memorable experiences, Brett talks about what it really takes to build a lifestyle brand that resonates with authenticity and fun.

Show Notes

• Meet Brett McCallum, founder of Official Beer Co and serial entrepreneur
• The origin story: how Official Beer Co began as a bold idea during the pandemic
• Crafting beer with purpose — the brand philosophy behind “Official”
• Collaborations with breweries in New Zealand and Australia
• How storytelling and community drive every business decision
• Building a lifestyle brand that balances fun, flavour, and meaning
• The importance of authenticity in connecting with customers
• Advice for entrepreneurs on starting, pivoting, and staying inspired

Produced by Podfire

In the very first episode of Build From Scratch with Sharon Hunneybell, Sharon sits down with Rob Verhoeve, co-founder of Local Card Shop in Brisbane. Rob shares how his childhood passion for trading cards turned into a thriving business that now serves collectors of all ages—from kids with pocket money to serious investors. He opens up about leaving a long career in banking, taking a leap of faith, and honoring his late mother’s advice to do something for himself. Together, Sharon and Rob explore the booming collectibles industry, the rise of trading platforms like Whatnot, and the joy of building a community space for collectors.

Show Notes

• Meet Rob Verhoeve, co-founder of Local Card Shop in Woolloongabba, Brisbane
• Rob’s early love for sports cards and how it shaped his entrepreneurial journey
• The story behind leaving a 30-year banking career to follow his passion
• Building a card shop that fosters community, connection, and fun
• The growth of the collectibles industry: sports cards, Pokémon, Magic the Gathering, and more
• New opportunities in online platforms like Whatnot and live-streamed auctions
• Lessons learned from starting a business from scratch
• Rob’s goals for expanding the shop’s online presence