Building the Long Game: Pilates, Discipline, and Scaling with Ashtyn Pharis

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What does it look like to build something big without chasing the noise?

This week, I’m sitting down with Ashtyn Pharis, founder of Pilates by Ashtyn, the largest Pilates studio in Ohio, to talk about the long game of building: discipline, identity, and knowing when to go all in… and when to walk away.

We unpack her path from elite athletics to heavy weightlifting, shutting down a decade-long online fitness business, and rebuilding from the ground up with a business rooted in relationships not transactions. We also talk about control, scaling, burnout, and why the client experience matters more than trends, algorithms, or competition.