Building the League

From ball size, to player pay and the strategy behind the AFLW logo’s colour scheme, everything was on the whiteboard.

In this fourth episode of ROAR Sam Lane uncovers compelling detail about the AFL’s radical reinvention as it built a new-wave competition for women and girls from scratch — rewriting established norms and convention. Who re-wrote the rules? Who brought radical re-imaginings to life? You’ll hear it here.

Make sure you download and follow ROAR. You might even share it with someone you think might like, or learn from, it too.

This recording would not have been possible without the generous philanthropic backing of Ian Darling and the Shark Island Institute. Recorded and produced by Mushroom Studios. Published by Podshape.

ROAR was recorded in Melbourne, Victoria, where the traditional owners of the land are the Wurundjeri people of the Kulin Nation. I acknowledge these traditional custodians and pay my respects to Wurundjeri Elders past and present.

See omnystudio.com/listener for privacy information.