Building on Her Own Terms: The Power of CX & Community with Natalie Madrigal
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Building on Her Own Terms: The Power of CX & Community with Natalie Madrigal
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A real conversation about leaving corporate life, redefining success, and building a business rooted in connection.
In this episode, Ingrid Zapata Read sits down with Natalie Madrigal, founder of Perfect Your CX, to talk about her leap from corporate life into entrepreneurship—and how she helps businesses grow through human connection, client experience, and community.
We explore:
- Why client retention is your most powerful growth tool
- How community and CX work together to create loyalty
- What “people-first” really means in business
- The truth about AI and authenticity
- What it looks like to build success on your own terms
Questions you might be asking (and we answer):
How do you turn satisfied clients into loyal advocates?
Can CX and community actually fuel growth together?
How do you balance structure with freedom as a founder?
What does “building on your own terms” look like in practice?
Connect with Natalie: @perfectyourcx
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