Building fan-first communities in sports with Julie Haddon, former National Women’s Soccer League CMO

Julie Haddon, former CMO of the National Women’s Soccer League, is a marketing leader known for transforming how fans engage with sports, tech, and culture. On this episode of the Women on the Move podcast, host Sam Saperstein speaks with Julie about her career journey from PayPal and Twitter to the NFL and NWSL. She shares how storytelling, community-building, and creative leadership have shaped her work and opened doors for the next generation of athletes and fans. Her impact reflects a deep commitment to equity, connection, and expanding the possibilities for women in sports and beyond.

Disclaimer: The speakers’ opinions belong to them and may differ from opinions of J.P. Morgan Chase & Co and its affiliates. Views presented on this podcast are those of the speakers; they are as of August 5, 2025 and they may not materialize.