Building and Maintaining a Successful Brand with Christine Specht, CEO of Cousins Subs

Christine Specht, CEO of Cousins Subs, has worked at Cousins Subs for over 21 years and has learned a thing or two about managing a business along the way. In today’s episode, Christine shares some insight about managing a successful business: maintaining a strong company culture and developing a solid brand strategy.

Cousins Subs has been in the business of making great sandwiches for 50 years; however, running a successful business for five decades is about more than that. Christine discusses how Cousins Subs increased their average unit sales by 93%, being voted the Top Workplace by Milwaukee Journal Sentinel two years in a row, and the efforts Cousins Subs is making to rebrand and stay relevant in the year 2022.

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