Building a Wellness Business & Social Media

In this episode of Shift Happens, we unpack the realities of building a wellness business in the social media era. From navigating social media scams and the pressure to grow followers, to discussing what actually creates virality and the echo chambers shaped by influencers, we explore the challenges of running an online brand.

We also talk about the multiple hats entrepreneurs wear, investing in clients, the difference between a coach and a mentor, guiding vs advising, and how to handle difficult decisions like rejecting a client. Along the way, we share honest reflections, lessons learned, and a few funny client stories.

If you’re building a business — or thinking about starting one — this episode offers a candid look at entrepreneurship, social media, and the mindset required to make it sustainable.