Building a Personal Brand around your Passion, with Ultra-runner Tommy Lewis

Today on the show we have Tommy Lewis (@TommyRunPT).

He's an ultra-athlete, coach and founder of That's Runnable, a brand new community for runners. I speak to Tommy at a really interesting time. Tommy has just quit his job to go full-time on this passion of inspiring others to run. But his journey has not been linear. He started his running side project three years ago, and he's been slowly building up his following from 250 followers to hundreds of thousands.

His story is an inspiring one, one built on passion, love and authenticity, and also one of false starts. Tommy quit his job prematurely when he decided to train as a personal trainer and moved to Bristol. But getting sick and not making enough money, he eventually admitted defeat and moved back to London to work at a startup. But not one for the corporate life, he applied lessons from his previous bold start and has built a plan and a savings pot so he can continue on his mission to get people outdoors and running for the benefit of their mental health and fitness.

In this episode, which is a little longer than normal, we talk about the anatomy of going viral, how he films his famous videos, what powers him to run ultramarathons, how to avoid running burnout, how he got over his fear of posting online, and his plans for that's runnable. This really is a must listen for anyone wanting to get more into running, or to build an Instagram or TikTok following, or just to be inspired by Tommy's attitude to life. I hope you enjoy!

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