Building a Coaching Business: Systems, Partnerships, and the Power of Your Story with Phil Hayes-St. Clair
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Phil Hayes-St.Clair sat in a military hospital chair, breaking out in full-body sweat as the doctor delivered devastating news: his dream of becoming an Australian Army pilot was over. With zero Plan B and his entire identity wrapped up in that goal, Phil entered what he calls the "spin cycle"—trying to figure out what comes next when everything you planned is ripped away.
Twenty years later, Phil uses that experience—and lessons from building 8 companies—to help CEOs and founders navigate their own profound transitions. His approach? Start with the end: "How do you want to be remembered?" Then work backwards.
In this episode, Phil reveals:
- Why confidence unlocks matter more than achieving specific goals
- His unconventional business model: 10-person monthly cohorts + 4 CEO clients per year
- The 4-pillar marketing system that built his practice without sleazy tactics
- Why he invested in a post-production team and overseas VAs while keeping tools simple
- His best advice for new coaches: hire a journalist (not a marketer) to tell your story
For coaches building sustainable practices that honor both clients and family, Phil offers a masterclass in intentional business design.
About Phil Hayes-St.Clair
Phil Hayes-St.Clair coaches CEOs who are winning externally but losing internally. After building eight companies over 20 years, he learned the hard way: your business can't grow faster than you can.
His unconventional journey—from aspiring Australian Army pilot to triathlon team member to serial entrepreneur—shaped his approach to helping leaders scale themselves, not just their businesses.
Phil works with CEOs through one-to-one coaching and runs The Partnership Lab, a 6-week program where clients close six-figure deals within 60 days. His clients achieve 5–20% revenue growth while getting their lives back.
Host of Partnership Playbook podcast.
Connect: philsc.com | hello@philhsc.com
Linkedin: https://www.linkedin.com/in/philhsc/