Building a Business That Serves Your Life: Profit, Purpose, and Sustainable Growth with Kevin St. John

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In this insightful and practical episode of Soulful Self-Care Conversations, Pearl welcomes Kevin St. John, a business growth strategist who helps entrepreneurs stop surviving and start building businesses that truly support their lives.

While self-care is often discussed in terms of mindset, wellness, and balance, Kevin brings an essential perspective to the table: self-care for your business. Together, Pearl and Kevin explore how a lack of structure, systems, and profitability doesn’t just hurt your company — it drains your energy, your family life, and your sense of purpose.

This episode is a must-listen if you:

• Feel trapped inside the business you created
• Work more hours now than before you became an entrepreneur
• Struggle with inconsistent profits and constant stress
• Want time, money, and freedom — not just revenue
• Know your business needs systems but don’t know where to start

Meet the Guest: Kevin St. John

Kevin St. John is:

• Founder of BOOMin Business Solutions
• Business Growth Strategist & Profit Acceleration Expert
• Coach to small and mid-sized business owners across the U.S.
• Former police officer and Department of Corrections professional
• Advocate for leadership rooted in faith, family, fitness, and discipline

Kevin specializes in helping entrepreneurs — especially in trades and service-based industries — move from chaos and burnout into structured, profitable, scalable businesses.

Meeting Younger Kevin: Discipline, Drive, and Resilience

Kevin takes listeners back to his early years growing up in Massachusetts. Raised primarily by his mother after his parents separated when he was young, Kevin witnessed firsthand the realities of financial struggle and hard work.

Later, his father’s recovery and return to his life became a powerful example of discipline, accountability, and transformation.

These experiences shaped Kevin’s belief that:

• Success requires structure and personal responsibility
• Discipline learned early carries into leadership later
• Taking care of yourself physically, mentally, and spiritually is non-negotiable

His early dream of law enforcement led him into policing and corrections — careers that instilled process, leadership, and resilience — all of which now inform his work as a business strategist.

The Hidden Cost of “Doing What You Love”

Kevin addresses a common entrepreneurial myth:

“If I start my own business, I’ll have more time, money, and freedom.”

In reality, many business owners experience the opposite.

Kevin explains how entrepreneurs often:

• Start businesses based on passion but lack structure
• Grow revenue but lose profitability
• Work longer hours than their employees
• Discount pricing and erode margins
• Become trapped as technicians instead of true owners

Without systems, businesses are built on sand — not a solid foundation.

Revenue vs. Profit: The Wake-Up Call

One of Kevin’s most powerful statements in the episode:

“Revenue feeds your ego. Profit feeds your family.”

Through his Profit Acceleration methodology, Kevin helps business owners:

• Identify hidden profit leaks
• Improve margins without spending more on marketing
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Remember to embrace your inner pearl, nourish yourself, and find balance in life. Stay
true to your authentic self and continue working on your personal growth.