Building a Business Based on Integrity featuring Kate Assaraf

In this episode of The Jeff Bradbury Show, Kate Assaraf, founder and CEO of Dip, shares her journey creating a sustainable haircare brand that challenges industry norms. She discusses her motivations for starting the business, the importance of customer experience, and the challenges of entrepreneurship as a mompreneur. Kate highlights the value of support systems, lessons learned throughout her journey, and the importance of integrity and legacy in business. Become a High-Impact Leader: This episode is just the beginning. To get the complete blueprint for designing and implementing high-impact systems in your district, get your copy of my book, "Impact Standards."

• Strategic Vision for Digital Learning: Learn how to create a district-wide vision that aligns digital learning with your educational goals, transforming how standards-based instruction is designed and supported.
• Curriculum Design and Implementation: Discover practical strategies for integrating digital learning into existing curricula, creating vertical alignment of skills, and mapping digital learning across grade levels.
• Effective Instructional Coaching: Master the art of coaching people rather than technology, building relationships that drive success, and measuring impact through student engagement rather than just technology usage.

Purchase your copy of “Impact Standards” on Amazon today! Key Takeaways:

• Dip, focuses on sustainability and accessibility.
• Kate's journey began with personal frustration over plastic waste.
• Building a successful brand requires a solid support system at home.
• Entrepreneurship demands sacrifices, particularly sleep.
• Kate learned to trust her instincts and believe in herself.
• She advises aspiring entrepreneurs to stay hands-on with their customers.
• Treating customers with respect and honesty is essential.
• Legacy in business stems from integrity and authentic connections.

Resources Mentioned in This Episode:

• Shop DIP: www.dipalready.com

About our Guest: Kate Assaraf is the founder and CEO of DIP, a sustainable hair care brand that defies traditional industry norms. After losing her first company, Kate rebuilt from the ground up—bootstrapping DIP into a 7-figure business without selling on Amazon, using paid influencers, or compromising her values. A 2024 Forbes contributor and NJ’s Mompreneur of the Year, Kate is passionate about proving that you don’t need to sell out to succeed—and that true legacy is built on integrity. Links of Interest

• Website: www.dipalready.com
• Kate’s Instagram: @kateassaraf
• Instagram: @dipalready
• TikTok: @dipalready

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