Building a Brand With a Purpose

Does your small business have a deeper purpose beyond generating profits? If not, you might be overlooking one of the most important aspects of your brand image. In this episode, Jon Aidukonis, along with Octavia Treadway and Ken Treadway from Love You Cookie, discuss the importance of building a brand with a purpose and how small business owners can make a difference in their communities.

Podcast Key Highlights

• Strategies for Building a Brand with a Purpose
  • If you’re unsure of your small business’s underlying purpose, start by identifying the core values of your brand and think of the different ways you can use your business resources to make a difference in your community.

Continue reading Building a Brand With a Purpose at .