Building a Brand Through Catering with Jessica Serrano, Chief Marketing Officer at Bagel Brands

How do you turn catering into a true brand-building moment? In this episode, host Erle Dardick sits down with Jessica Serrano, Chief Marketing Officer at Bagel Brands and former CMO at Dig Inn. Jessica has built her career creating authentic connections between guests and food brands, leading marketing efforts for Taco Bell, Burger King, Dig Inn, and, shortly after this episode was recorded, Bagel Brands.

She shares how restaurants can build brand love and drive catering growth—even with lean budgets. From national campaigns to scrappy wins, Jessica unpacks what it takes to make catering and off-prem feel on-brand and unforgettable.

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