Building a Best Place to Work - with Jessica Hargreaves Paczek

How do you keep culture sharp, standards high and people engaged as an agency grows?

Jessica Hargreaves Paczek is CEO of Pretty Green, the creative comms agency behind global fame-making campaigns. She leads a 70-person team and has helped build an agency that’s been named a Best Place to Work for four years in a row.


In this episode, Jess shares how she:

• Uses EOS to give everyone clear accountabilities, quarterly priorities and a strong sense of where they fit
• Treats people, purpose and performance as inseparable (rather than seeing culture as a side project)
• Has turned their values into behaviours, giving teams practical permission to take smart risks and give clearer feedback
• Invests heavily in team feedback, from CEO one-to-ones to internal focus groups that surface issues leadership might otherwise miss
• Brings talent, onboarding, retention and social impact close together through a heavily resourced people function
• Runs the ‘CanCanLion’ Awards, to recognise and reward outstanding ‘less ordinary’ and creative work

Jess offers a thoughtful look at what it takes to build a high-performing agency culture - more clarity, more listening, more repetition and a willingness to keep tightening the system as the business evolves.