Building a 2026 Comprehensive Marketing Plan (Not a Shotgun Strategy)

Holiday season means it’s time to plan your 2026 marketing strategy. In this episode, Chris Moore shows painting contractors how to calculate their true lead needs and turn those numbers into a focused marketing plan. He breaks down the three essential buckets of marketing—organic/referral, digital, and neighborhood—and how each one supports your sales goals. With strategies for everything from LSAs to social media to door hangers, you’ll learn how to build a plan that’s intentional instead of random. If you’re tired of guessing at marketing, this episode gives you a clear roadmap for the year ahead. Need help creating a comprehensive marketing plan for the year? Schedule a free business analysis meeting with us at www.elitebusinessadvisors.com!