Episodios

  • Y1W40 - The power of consistency, how to grow a newsletter (re: Josh Spector), Viral Loops vs Spark Loop, friends and family soft launch
    Jul 30 2021

    I'm Kallaway, the Founder of Wellzy.
    Building Wellzy is an audio journal that chronicles my journey to build Wellzy into a $100M health and wellness brand that positively impacts 100M people.
    This is year 1, week 40 since I came up with the idea for Wellzy.
    In this episode, I talk about:

    1. 📈Metrics - An update on our core metrics (free/paid subscribers, subscriber growth, MRR, TRR, expenses)
    2. 🔨This week - Integrating Viral Loops with Convertkit via Zapier, uploading Building Wellzy (1-39), Daily Practice (1-5) into Wellzy site
    3. 🔮Next week - Write The Wellzy Report (1), experiment with video format of Building Wellzy, begin friends and family launch
    4. 🛣️ Roadmap - N/A
    5. 💡One big learning - The power of consistency
    6. 🤔One big question - How to grow a newsletter (via Josh Spector)

    Read Building Wellzy here.
    Learn more about Wellzy:

    • Subscribe at wellzy.co
    • Follow on Twitter (@wellzy)
    Más Menos
    11 m
  • Y1W39 - MVP approaches, new format for Building Wellzy, double opt-ins, onboarding drip sequences, product roadmap
    Jul 23 2021

    I'm Kallaway, the Founder of Wellzy.
    Building Wellzy is an audio journal that chronicles my journey to build Wellzy into a $100M health and wellness brand that positively impacts 100M people.
    This is year 1, week 39 since I came up with the idea for Wellzy.
    In this episode, I talk about:

    1. 📈Metrics - An update on our core metrics (free/paid subscribers, subscriber growth, MRR, TRR, expenses)
    2. 🔨This week - Double opt-ins, Spark Loop vs Viral Loops, onboarding drip sequences, new format for Building Wellzy, adjustments for Innovators/Daily Practice 
    3. 🔮Next week - Write and program content into site, get unique referral links into emails
    4. 🛣️ Roadmap - Stacks 2.0, community, landing page, $WELL
    5. 💡One big learning - How to use an MVP approach when building?
    6. 🤔One big question - How hard is it to actually build and launch something?

    Read Building Wellzy here.
    Learn more about Wellzy:

    • Subscribe at wellzy.co
    • Follow on Twitter (@wellzy)
    Más Menos
    22 m
  • Y1W38 - How to structuring your referral rewards, biggest things I'm missing, launch plan strategy, integrating Viral Loops, exploring "Wellzy MVP" user status, creating an HTML footer
    Jul 17 2021

    I'm Kallaway, the Founder of Wellzy.
    Building Wellzy is an audio journal that chronicles my journey to build Wellzy into a $100M health and wellness brand that positively impacts 100M people.
    This is year 1, week 38 since I came up with the idea for Wellzy.
    In this episode, I talk about:

    1. 📈Growth/metrics - An update on our core metrics (free/paid subscribers, subscriber growth, MRR, total revenue)
    2. 🔨Progress this week - Integrating Viral Loops into Webflow, Wellzy MVP, HTML footer for Convertkit, launch strategy and timing
    3. 🚀What's up for next week - Write and upload content into platform, test onboarding/sign-up flow, build out Circle for community, add my stack to platform
    4. 💡One big learning - How to structure your referral rewards?
    5. ❓One big question - What am I not thinking about today that I wish I was?

    Read Building Wellzy here.
    Learn more about Wellzy:

    • Subscribe at wellzy.co
    • Follow on Twitter (@wellzy)
    Más Menos
    20 m
  • Y1W37 - The importance of trying to solve things on your own first, self-sabotage, email management on Convertkit for dummies, building a referral program with Viral Loops
    Jul 10 2021

    I'm Kallaway, the Founder of Wellzy.
    Building Wellzy is an audio journal that chronicles my journey to build Wellzy into a $100M health and wellness brand that positively impacts 100M people.
    This is year 1, week 37 since I came up with the idea for Wellzy.
    In this episode, I talk about:

    1. 📈Growth/metrics - How many free/paid subscribers do we have and what is the MRR?
    2. 🔨Progress this week - Approved mobile screens, Uploading Building Wellzy posts into platform, Experimenting with Viral Loops, Convertkit for dummies deep dive
    3. 🚀What's up for next week - Review referral program progress, write and upload new content
    4. 💡One big learning - The importance of trying to solve things on your own before asking/paying for help
    5. ❓One big question - Am I self-sabotaging the Wellzy launch?

    Read Building Wellzy here.
    Learn more about Wellzy:

    • Subscribe at wellzy.co
    • Follow on Twitter (@wellzy)
    Más Menos
    19 m
  • Y1W36 - Using leverage to build big, how to know you're moving fast enough, building a content creation cadence, Convertkit update
    Jul 2 2021

    I'm Kallaway, the Founder of Wellzy.
    Building Wellzy is an audio journal that chronicles my journey to build Wellzy into a $100M health and wellness brand that positively impacts 100M people.
    This is year 1, week 36 since I came up with the idea for Wellzy.
    In this episode, I talk about:

    1. 📈Growth/metrics - How many free/paid subscribers do we have and what is the MRR?
    2. 🔨This Week - Approved desktop screens, Hired new HTML developer, Built content creation cadence
    3. 🚀Next Week - Sign off on mobile screens, Viral Loops dev call, Create first versions of content and upload to platform, Figure out Convertkit template
    4. 💡One Big Learning - The importance of leverage and how you can use it to your advantage
    5. ❓One Big Question - How to know if you're moving fast enough?

    Read Building Wellzy here.
    Learn more about Wellzy:

    • Subscribe at wellzy.co
    • Follow on Twitter (@wellzy)
    Más Menos
    19 m
  • Y1W35 - Creating a launch strategy, getting early feedback from target market over friends, Swapstack, Geckoboard, Convertkit
    Jun 25 2021

    I'm Kallaway, the Founder of Wellzy.
    Building Wellzy is an audio journal that chronicles my journey to build Wellzy into a $100M health and wellness brand that positively impacts 100M people.
    This is year 1, week 35 since I came up with the idea for Wellzy.
    In this episode, I talk about:

    1. 📈Growth/metrics - How many free/paid subscribers do we have and what is the MRR?
    2. 🔨This Week - Reviewing mobile screens, Finalizing platform build
    3. 🚀Next Week - Sign off of platform build, Meet with Viral Loops team, Find solve for Convertkit, Post all Building Wellzy content, Build content creation calendar
    4. 💡One Big Learning - Why your friends are the wrong people to focus on as early adopters
    5. ❓One Big Question - What is my launch strategy

    Read Building Wellzy here.
    Learn more about Wellzy:

    • Subscribe at wellzy.co
    • Follow on Twitter (@wellzy)
    Más Menos
    15 m
  • Y1W34 - Exploring the ABZ framework, handling frustrating situations you don't know how to solve, ConvertKit challenges, comparing against the Morning Brew email design
    Jun 18 2021

    I'm Kallaway, the Founder of Wellzy.
    Building Wellzy is an audio journal that chronicles my journey to build Wellzy into a $100M health and wellness brand that positively impacts 100M people.
    This is year 1, week 34 since I came up with the idea for Wellzy.
    In this episode, I talk about:

    1. 📈Growth/metrics - How many free/paid subscribers do we have and what is the MRR?
    2. 🔨This Week - Reviewing site copy, troubleshooting Convertkit, evaluating design vs Morning Brew
    3. 🚀Next Week - Problem solve Convertkit email coding, Review mobile screens, Finishing setting up Circle
    4. 💡One Big Learning - Using the ABZ framework to build products
    5. ❓One Big Question - How to handle frustrating situations when you don't have the answer

    Read Building Wellzy here.
    Learn more about Wellzy:

    • Subscribe at wellzy.co
    • Follow on Twitter (@wellzy)
    Más Menos
    15 m
  • Y1W33 - Breaking down the Wellzy no-code tool stack, how much will it cost to run Wellzy, building a content capture system, Zapier, Circle.so, Google Analytics
    Jun 12 2021

    I'm Kallaway, the Founder of Wellzy.
    Building Wellzy is an audio journal that chronicles my journey to build Wellzy into a $100M health and wellness brand that positively impacts 100M people.
    This is year 1, week 33 since I came up with the idea for Wellzy.
    In this episode, I talk about:

    1. 📈Growth/metrics - How many free/paid subscribers do we have and what is the MRR?
    2. 🔨This Week - Reviewing site copy, enabling Google Analytics, creating video content assets for Flowstates, setting up Circle
    3. 🚀Next Week - Setting up Convertkit, Finishing setting up Circle, Reviewing mobile screens
    4. 💡One Big Learning - Breaking down the Wellzy no-code stack - all the tools required to make the business run
    5. ❓One Big Question - How to build a content capture system?

    Read Building Wellzy here.
    Learn more about Wellzy:

    • Subscribe at wellzy.co
    • Follow on Twitter (@wellzy)
    Más Menos
    24 m
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