Building Trust and Value In Your Accounting Firm Through Marketing with Kristen Corey

In this episode of The Accountant’s Flight Plan Podcast, we sit down with Kristen Corey, founder of Media Books Agency, to talk about how accountants can use marketing to strengthen their brand, attract ideal clients, and communicate value beyond compliance work. With experience in both public accounting and marketing, Kristen shares how her journey from working as an auditor to owning her own marketing agency taught her the importance of storytelling and connection in the profession.

Key Timestamps

00:57: Introduction of Kristen Corey and her journey from auditor to marketer

03:00: Building a marketing career abroad and launching Media Books Agency

07:00: The importance of communication skills for accountants

10:10: Why every firm needs marketing, even if referrals are strong

13:05: Using AI tools like ChatGPT for tone, content, and creative brainstorming

16:31: Marketing strategies for small accounting firms under $5M

17:29: The power of newsletters and relationship-based marketing

20:41: Under-the-radar marketing tactic: consistency on social media

23:54: Funny story: catching potential fraud during an internship

27:20: Book recommendation: Extraordinary Circumstances by Cynthia Cooper

Link to full listing: https://poegroupadvisors.com/practice/sc2038/

Firm Highlights:
- Young, energetic owner committed to staying 10+ years to run and grow the firm.
- Selling 70–100% equity, with plans to offer key employees an ownership stake.
- 3+ CPAs on staff and over 20 employees.
- High-net-worth clients with strong loyalty and consistent referrals.
- 78% of services tied to business clients.