Building Strong Cheer Staff: 3 Lessons From Our Annual Retreat

In this episode of the Cheer Biz Podcast, host Dan Cotton unpacks the three biggest lessons he learned during his gym’s annual staff training and retreat. From discovering that even experienced coaches don’t know the score sheet as well as they think, to uncovering how structured conversations unlock hidden problems, to realizing the untapped potential of younger staff members — these lessons can transform how you hire, train, and empower your team. If you want to build stronger staff, improve communication, and create a culture of growth in your cheer program, this episode will show you exactly where to start. Ideal for all star gym owners, coaches, and program directors who want to develop leaders, strengthen retention, and grow a successful cheer business.