Building Statement Home, with Abby Michaelson

Abby Michaelson is the founder and CEO of Statement Home. She created her signature Jack of All Trays as the perfect gift for any host, especially those living in small spaces. Since launching in 2020, she's become a master of TikTok, has grown her brand with 100% organic content that she produces herself, and her product has become a favorite of celerities like Sofia Vergara. On the podcast we talk about customer research, the fear of getting in front of the camera, and how you’re definitely doing better than you think you are.